Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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PPC News Roundup: AdWords Report – How Many Days To Conversion?

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords’ ‘Days To Conversion’ report, a new tab rollout for Bing Ads and how parallel tracking can influence landing page success. How Many Days To Conversion? Google AdWords now produces a report that can let advertisers know the approximate time it…

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10 Ways Your Brand Impacts Search Performance

Jade Coleman and Alison Humphries run through five ways “brand” can impact search performance, from both an SEO and Paid Search perspective.  SEO Perspective #1 Exclusivity Resellers like Amazon are a great way to reach a wider audience. However, due to the popularity, site strength and marketing budgets these types of websites have, they could…

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SEO News Roundup: Google Mobile-First Indexing Underway

Tom Williams brings you the latest in search engine optimisation news, including Google’s mobile-first indexing, questions about voice query data and reasons for rewriting title tags. Google Mobile-First Indexing Underway It appears the search engine giant has begun to index sites from the mobile-first view, but with limited means. Google’s John Mueller announced it in…

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Do You Get The Most Out Of WordPress?

Alan Rowe recently hosted an exclusive WordPress webinar. We caught up with him to find out more about the topics discussed, and what really sparked our audience’s interest. Our director of web development Alan Rowe hosted a WordPress webinar on Wednesday 4th October, not only exploring WordPress as a professional and corporate CMS, but also…

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Web Dev News Roundup: Google’s Mobile Web Specialist Certification

Zoe Adkins runs through this month’s Web Development news, including a new Google certification for mobile web developers, and new releases from WordPress. Google’s Latest Certification Program The new Mobile Web Specialist Certification is a chance for mobile web developers to promote their skills. Google has released a study guide to help any entrants prepare for…

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SEO News Roundup: Google’s Penguin Is Swimming On Autopilot

Tom Williams brings you the latest in search engine optimisation news, including how Google’s Penguin is on autopilot, the evolution of featured snippets and more about algorithm and ranking updates. Google’s Penguin Is Swimming On Autopilot Sending its Penguin algorithm into real time on autopilot has meant Google can work on other aspects of its…

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Online Quote Tool – The Missing Piece In Your Lead Generation Journey?

Avoid leaky funnels and optimise your lead generation strategies with a bespoke widget – discover more about it and how it boosted a client’s conversion rates by 50%. It’s 2017, and lead generation has become even more of a dog-eat-dog process for marketers all over the globe. Instead of fixing the holes in their leaky…

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PPC News Roundup: A Visual Refresh For The New AdWords Interface

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including new features for the AdWords interface, an increase in AdWords budgets and dynamic search ads from Bing Ads. A Visual Refresh For The New AdWords Interface To give users what it calls a “visual refresh”, Google AdWords has made new AdWords Scripts available in…

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