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Google AdWords Webinar Success

Last week, Ian Boyden hosted our Google AdWords webinar. Find out more about the topics discussed, and what sparked our audience’s interest. Our Head of Digital Paid Media Ian Boyden hosted a Google AdWords webinar on Wednesday 15th November. This live session explored how to avoid slips or trips at work with Google AdWords, and…

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PPC News Roundup: New Google AdWords Interface Features

Rachel Poole and Sarah Kemp detail the latest paid search industry news, including new features for the Google AdWords interface, Facebook’s auto dynamic ads and Black Friday ads from Bing. New Google AdWords Interface Features Just in time for Black Friday, Google has announced new features in the AdWords interface. Features include: Promotion extensions Custom…

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REMINDER: 2 Weeks Until Black Friday 2017

Black Friday is exactly 14 days away, and e-Commerce businesses all over the globe have been working hard to get their paid media campaigns fully-optimised and ready to go. How prepared are you?  Black Friday is literally just around the corner, but it’s never too late to make last minute changes that could generate a…

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Singles’ Day – A Global Shopping Event

If you haven’t heard of Singles’ Day then you are not alone. If you know the Chinese e-commerce market, this won’t be a new term to you, but the rest of us are wondering what it is all about. Debbie Bissell and Jed Brookes-Lewis talk us through the ins and outs of this global shopping event. While Western audiences…

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PPC News Roundup: AdWords’ Showcase Ads Display Collections

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including how AdWords’ Showcase Ads can display product collections, ad units for in-store products and a recent test from Bing. AdWords’ Showcase Ads Display Collections Just in time for the holiday shopping season, Google AdWords has released Showcase Ads to more countries. Tailored to fit…

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Showcase Ads – Our Thoughts So Far

Back in July 2016, Google introduced its Showcase Shopping Ads. Our Senior Digital Paid Media Manager Adam Kilby runs through some key statistics we’ve come across since this release. Key Statistics Over the past 15 months, and with a very limited range of products, we have driven approximately £80k in revenue for one of our clients,…

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Maximise Clicks With Bing Ads’ New Automated Strategy

Bing Ads recently announced the full rollout of its new automated bid strategy, which is designed to deliver advertisers a maximum amount of clicks within their budget. Over a year ago, Bing Ads brought in the Enhanced CPC Bid Strategy, which automatically adjusts bids to ensure campaigns generate higher conversion rates and lower CPAs. Since this…

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PPC News Roundup: AdWords Report – How Many Days To Conversion?

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords’ ‘Days To Conversion’ report, a new tab rollout for Bing Ads and how parallel tracking can influence landing page success. How Many Days To Conversion? Google AdWords now produces a report that can let advertisers know the approximate time it…

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