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Kenshoo Wins With Exciting New Rollout To Support Amazon Marketing Services

There’s been some magic happening behind the scenes at Kenshoo. Now, our bid management platform has released its latest marketing solution and we can’t wait to share it. Kenshoo is proud to announce the launch of its newest product: “Kenshoo E-Commerce”. An end-to-end marketing solution built to optimise “product-driven campaigns” for Amazon Marketing Services, Kenshoo…

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PPC News Roundup: Automated Ad Suggestions Round Two

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including a refresh for AdWords’ automated ad suggestions test and Bing’s performance-based bid adjustments. Automated Ad Suggestions Round Two Earlier this year, Google launched its beta test that automatically released generated ads. Google has now made some adjustments in a bid to improve, as per…

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PPC News Roundup: Optimise Site Performance With AdWords’ New Feature

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords’ new ‘Searches’ card to optimise site performance; ads tested in local panels and Google’s ‘Landing Pages’ mobile assessment tool release. Optimise Site Performance With AdWords’ New Feature Google AdWords has a new way for users to stay finely tuned to…

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PPC News Roundup: AdWords New Headline Creator

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords testing a new headline feature, paid search pulling ahead of organic for summer goods, and Facebook introducing video to Dynamic Ads.  AdWords Tests Auto Create Ad Headlines Google AdWords has introduced a new feature to help advertisers create ad headlines…

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PPC News Roundup: Google AdWords Launches ‘Maximise Conversions’

Rachel Poole and Sarah Kemp detail the latest in paid search industry news including Maximise Conversions from Google AdWords, Instagram adds Click-To-Messenger ads, Snapchat hit by low quality ads and AdWords uses machine learning to track purchase intent. Google AdWords’ New Feature Manages Auction Bids Google AdWords unveiled a new bidding feature at the end…

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PPC News Roundup: Google Announces Cross Device Remarketing Launch

Rachel Poole and Sarah Kemp detail the latest in paid search industry news including cross device remarketing coming to the Google Display Network, video ad updates on Snapchat and Twitter, and possible changes to Quality Score reporting metrics in AdWords. Cross Device Remarketing Available On GDN Mid May Cross device remarketing will be available on…

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ClickThrough Marketing Awarded Bing Select Partner Status

Strategic partnerships are just one of the ways we bring industry-leading insights and innovations to our clients. Our Paid Search team recently achieved Bing Select Partner status, bringing a new level of expert support to our clients. On 15th March 2017, ClickThrough Marketing became a Bing Select Partner.  The partner program, which provides approved agencies…

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