Companies launching search engine marketing campaigns may wish to turn their attention towards Ask, which is re-launching the character of Jeeves.

The cartoon butler made his debut on the site in 1997 when the search engine was founded, but was dropped from Ask’s branding in 2006.

However, he is now making a comeback due to strong user demand and has undergone a three-dimensional makeover.

Ask said Jeeves brings a human element to the search engine – something it hopes will help it differentiate itself from rivals such as Google.

"Our users have emphatically told us that they find Jeeves enhances their search experience – adding character to what can otherwise be a very functional experience," said Cesar Mascaraque, managing director of Ask Jeeves Europe.

Internet marketing teams launching advertising campaigns on may benefit from the re-launch, as it could encourage more web users to visit the site.

In a poll, some 83 per cent of people said they remembered Jeeves.

According to figures from comScore, the Ask network’s share of the US search market fell to 3.8 per cent in March, down from 4.1 per cent in February.

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