Companies are increasingly using search engine optimisation to boost their online marketing and drive traffic to their websites, but they could be missing out on an opportunity to turn the service to recruitment, a new report has claimed.

In the white paper, Sharkstrike said many corporate career pages suffer from a lack of keyword research, which leaves them languishing down the search engine rankings.

Adapting search engine marketing techniques to human resources could prove an efficient and cost-effective alternative to established online recruitment methods because people looking for jobs are more likely to search for job titles or particular sectors, rather than specific company names, it added.

Sharkstrike’s chief executive officer Jason Gorham said: "Companies are spending too much money on branding big-name job boards and not taking matters into their own hands to create a seamless process of candidates that can find them in Google search."

Richard Baxter recently wrote on the SEO Gadget blog that recruitment SEO keywords should include industry-relevant phrases, specific job titles and long-tail phrases such as ‘consultant job in London’.

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