Google has today launched On-Demand indexing, a feature of its site search that is set to allow businesses to incorporate new pages and important site updates onto their websites.

Site owners are set to get an Index Now button, which will allow their site’s search results to include new and updated content, something internet marketing specialists may be interested to hear.

Other features will include new pages that are searchable within hours – not planned to take any longer than a day to appear within the site’s search results.

The indexing has allowed Adobe to keep their community help page up to date, creating a resource that combines the company’s help centres with the most current sources.

"On-Demand Indexing was essential for our recent launch of Adobe Creative Suite 4, the biggest software release in the company’s history," Tanya Wendling, senior director for Learning Resources at Adobe, said.

She added: "Google Site Search made it easy to implement search across our Creative Suite product line and online sites."

Meanwhile, the search engine’s lead in the search market grew over Yahoo! and Microsoft during October, a report has found.

Research company Hitwise also found Google’s share rose to 71.7 per cent, compared to 71.2 per cent the month before.

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