If you hadn’t got the message yet that many of your local customers are seeking you online, this report should finally convince you!
Although here in the UK, there are still some dinosaurs who cannot understand why they would need a computer let alone access to the Internet, there are obviously globally more savvy punters who now use the search engines more than they do the Yellow pages to find local information.
There has been a big shift in the last 12 months in how consumers find the services they require. And most importantly, the number who then take further action eg make a phone call, email or drop into the shop is very high (from 66-72%).
If that isn’t enough to convince you that it is time to take not just your internet presence seriously, but also look at geo-targetting, mobile search, website accessibility for mobile devices, and consumer review sites, then your business may be one of the ones that is going to struggle as the recession bites and consumers look to the Net for the best value buys.