Tad Chef noted in an article for SEOptimise that this aspect of internet marketing is often avoided for fear of pushing visitors away from a website.
However, he noted that linking to "relevant high quality resources using deep links" can make an online portal rank higher in search engine results pages (SERPs).
The expert said Google favours 'hub sites' which link to relevant content, adding that firms should try to link out a great deal or not at all.
Mr Chef said organisations should not be afraid to link to others in the industry, commenting: "Embrace linking out to industry peers wholeheartedly and don’t be nit-picky about every single link."
Earlier this year, Adam Audette said in an article for Search Engine Watch that link building is a long-term strategy that can have a positive impact on a website's position on SERPs.
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