Google has launched a search service, currently being rolled out worldwide, that will allow users to search for their favourite social networking sites, according to a search engine marketing expert.

Users will be able to search networking sites such as LinkedIn, Facebook and Twitter from its ‘own interface’, but must be signed into Google first.

It will also allow users to search connections from the platform based on the lists that their friends have visited previously and whose profiles are publicly available.

The expert said: “As users begin to integrate their social networking accounts with their Google account, the search results from social networks will appear at the bottom of the page.”

They continued: “If someone you’re connected to has publicly shared a link, we may show that link in your results with a clear annotation. So, if you’re looking for information about modern cooking and your colleague Adam shared a link about Modernist Cuisine, you’ll see an annotation and picture of Adam under the result.”

Google rolling out search services follows hot on the heels of Microsoft’s own search engine, Bing, integrating with Facebook to adjust results based on the ‘Likes’ of friends on the social network.

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