Tag Archives: Ad words

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‘Insurance’ keywords bring in highest price per click

‘Insurance’ has been found to be the keyword that fetches the highest price per click in Google AdWords PPC marketing, according to insurancejournal.com. Word Stream, based in Boston, who conducted the study, found that 24 per cent of the most expensive keywords related to the term – including any search phrase containing the word insurance. […]

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A successful PPC campaign will pay dividends

Investing in a successful PPC marketing (pay-per-click) will pay dividends according to the independent in Ireland and employing an agency to effectively construct your campaign could be the smartest move yet. The way to do this in an effective manner is to target keywords specifically and write compelling ads that link directly to your company […]

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