Posts Tagged ‘Add new tag’

• Google Local Business Centre & Coupons

  Thursday, June 11th, 2009

  Got a few minutes spare? You should make time for this tip…. it will really make a difference to your search engine exposure on Google and how visitors view you with regard to the competition.

  Firstly, log in to the Google Local Business Centre and watch the short video (1min 38s) explaining the benefits of adding your business. Then, add your business. Have to hand a photo or three, as well as a video if you can.

  For any business with a lack of time and budget to get right behind internet marketing, the LBC offers a chance to get information about where your customers are coming from, your site stats, and enhance your web presence through your SERP listing.

  The other great thing you can now do is to add coupons to your site that your potential customers can print out and bring along to your bricks and mortar store. If you are going to do this (it may not suit your business model), then don’t forget to promote the coupons in plenty of other places too.

  Integrate on and offline marketing for maximum effect.

  • Tell people who come into your shop that they can get discount coupons online
  • Put an article in the local press about your coupons
  • Write a blog post about your coupons
  • Put a sign on your shop window for when you are closed so that people can get the coupons online and bring them in next time you are open
  

  Tags: Add new tag, coupons, Google, google local, local search, marketing, Search engine results page, SEO
  Posted in Google, SEO, Small Business Resources, Tips & Tricks

• New search engine on the block

  Monday, May 18th, 2009

  Another search engine has been launched this week to much fanfare – Wolfram Alpha. You will not need to suddenly rush out and optimise your websites for this search engine though in the majority of cases.

  Wolfram Alpha’s main aim appears to be available “definitive answers to factual questions”. Whilst it can already provide information about population, stocks, mathematical queries and so on, W|A is unlikely ever to compete with the likes of Google over which retail outlet sells the cheapest trainers near you.

  W|A should become a very useful, nay, essential, resource for Internet marketers as it provides cold, hard facts and data to back up theories and suppositions, as well as research. For instance, when trying to decide which country might be best for a campaign promoting a particular product, you are likely to be able to find the information about your target demographic within W|A. W|A appears to have accessed much of the ‘invisible web’ – those really useful facts and figures which often remain hidden inside government departments, research departments, or databases.

  It has only just launched but it would seem that it this ‘fact engine’ is unlikely to go away, like Cuil did, simply because of the quantity and quality of data already stored, and being collected and collated. Keep an eye on it and remember it when you need FACTS.

  Worth reading: 5 things Wolfram Alpha can do better than Google by Stan Shroeder

  Worth watching: Wolfram Alpha Intro by Stephen Wolfram

  

  Tags: Add new tag, search engine, Web search engine, wolfram alpha
  Posted in SEM Industry