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Thursday, December 1st, 2011
Christmas is once again nearly upon us – marking that period of year in which people spend a huge amount of time doing their gift shopping online; because of this, it is also a great time to implement PPC marketing initiatives.
To ensure you get the possible results from your PPC adverts, John Rampton, writing for Search Engine Journal has produced a checklist, specifically covering the festive season.
Here are some of the items featured on Rampton’s checklist in a summarised form:
Give them an incentive with deals – Deals attract people; it can encourage them to buy when they hadn’t originally had any intention to. Offering something like “free shipping or “50 per cent off everything today only” in your PPC ads, Rampton suggests, will have people rushing to your site.
He concludes by stating: “You will get millions of low cost clicks to your site that should convert very well.”
Change your ad text – Altering your ad text everyday can seem to be something of chore. However, different ad text will, if done properly, help potential customers have a greater understanding of their questions.
The text should specifically cater to the intent of shoppers and how they go about making purchases online, Rampton adds. He also states that you should try to let consumer know what you’re selling and how much you’re selling it for.
News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.
Tags: adverts, John Rampton, PPC
Posted in Pay Per Click Marketing
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Friday, November 4th, 2011
Acting as one of the biggest platforms for PPC marketing campaigns, Google has, this week, made the move to allow users to only see the adverts they find most relevant.
According to an article published by Search Engine Watch, users will now see “Why these ads?” above the column featuring PPC adverts on the SERP (search engine results page).
When clicked, a pop-up will appear stating that: “This ad is based on your current search terms, Visit Google’s Ads Preferences Manager to learn more, block specific advertisers, or opt out of personalized ads.”
By logging into their Gmail account, a user can choose for any specific ad appearing on their previous SERP to be blocked. These preferences can be tweaked at any time, but the impact on PPC marketers could be considerable.
Although Google has pointed out that a user blocking a company’s ad will not affect its quality score or ad rank, it remains to be seen whether the ads will be affected in other ways.
News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.
Tags: adverts, Google, PPC
Posted in Pay Per Click Marketing
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Thursday, October 20th, 2011
Kevin Gibbons, writing for Search Engine Watch, has produced a list featuring 25 tips that, if used, could provide your PPC marketing campaign with some significant benefits.
Having previously covered the basics, here is a summarised selection of the tips you could use when targeting your PPC adverts:
Write for an Age Group -
When creating your ad copy, ensure that it is relevant to the demographic that you want the ad to appeal to. Gibbons also suggest raising “the perceived relevance of your product for those individuals.”
Be Mindful of Your Surroundings -
On the Internet, it’s quite possible that your customer base will come from far and wide. Therefore it is important to make sure you make them feel included by altering your ad copy to appeal to their region.
Judge Your Prestige Level -
Make sure that your ad copy is firmly in line with your product’s prestige level. As Gibbons notes there is a difference between “value for money” and “cheap.”
News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.
Tags: ad copy, adverts, PPC marketing
Posted in Pay Per Click Marketing
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Monday, February 15th, 2010
27 Belgian advertising agencies have so far joined the virtual strike that is ongoing over the state of play of pitches in Belgium.
Start here
http://www.bubka.be/
Pitch lists cause immense pain and expense to agencies and the points are well made.
Tags: advertising, adverts, agencies, belgium, strike
Posted in Blog, Internet Marketing News
