Tag Archives: Ask

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The death of Yahoo! search? Former giant’s search market share slumps to lowest ebb

Yahoo!’s share of the US search engine market has slumped to its lowest-ever point. The latest comScore data suggests the former giant’s search engine is in terminal decline. Despite appointing former Google vice president of local, maps and location services, Marissa Mayer, as its CEO in July 2012, Yahoo! has seen its share of the […]

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Tailor SEO for your search audience

A new study on tails for search engine keywords suggests shorter phrases may mean you miss vital sections of potential customers. Chikita Insights looked at the average number of words used by searchers on a range of search engines. General SEO practice dictates it’s usually better to aim for short-tail keywords – snappy phrases that […]

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