Tag Archives: Ben & Jerry’s

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Alphabetti Tweets & Fair Trade ice cream

Ben & Jerry’s Facebook campaign launched this week in the UK. In further support of Fairtrade, and showing exactly how an integrated marketing campaign works, they also launched another, different, campaign via Twitter. However, the Twitter campaign is not about ice cream flavours, nor Ben & Jerry’s, but about Fairtrade. It uses the spare letters…

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Ben & Jerry’s Launch Facebook Campaign

The ice-cream giant, Ben & Jerry’s has launched a Facebook app for customers as part of their online Internet marketing strategy according to brandrepublic.com. The Facebook app will allow customers in Europe to choose between eight flavours of their popular ice-creams currently available in the US that they would like to see go on sale […]

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