Tag Archives: Black Friday

ClickThrough Marketing Blog Image

Black Friday 2017 – Quick Wins To Deploy In Your PPC Strategy Now

Make the most of this year’s Black Friday retail bonanza with a paid search campaign that is fully optimised to maximise your revenue opportunities. Ian Boyden offers his top tips for getting more from your Black Friday campaigns this year. Last year, Black Friday saw a total spend of £1.23bn on online retail sites, meaning a 12.2%…

ClickThrough Marketing Blog Image

E-Commerce News Roundup: Mobile Search Increases On Black Friday

Lisa Coghlan outlines the latest news to come out of Black Friday and Cyber Monday sales in 2016, including increase in mobile shopping on Black Friday, Cyber Monday success, and an update on cart abandonment rates over the Black Friday weekend. Mobile Search Reaches New Heights On Black Friday According to new research from Adobe…

ClickThrough Marketing Blog Image

8 Paid Search Tactics to Get The Most from Your Black Friday Campaigns

Make the most of this year’s Black Friday retail bonanza with a paid search campaign that is fully optimised to deliver. Ian Boyden offers his eight top tips for getting more from your Black Friday campaigns this year. Black Friday 2015 generated more than £1.1 billion in retail sales, while the entire Black Friday and…

ClickThrough Marketing Blog Image

E-Commerce News Roundup: Study Pinpoints Social’s Influence on Consumers

Lisa Coghlan details the latest in e-commerce news and advice, including a recent study on the influence social media has on a consumer’s path to purchasing, great expectations for Black Friday 2016, and the importance of online security to consumers. Study Pinpoints Social’s Influence on Consumers In a recent study by US marketing platform, Crowdtap,…

ClickThrough Marketing Blog Image

PPC News Roundup: Mobile Ad Spend Drives Black Friday Sales

Rachel Poole and Sarah Kemp bring us the latest paid search news, including video campaign metrics added to AdWords Android app, new features to Google Shopping and AdWords adds store visit metrics. Mobile Ad Spend Soars for Black Friday Data in from Kenshoo has revealed that this year’s American Thanksgiving holiday, which took place on…

ClickThrough Marketing Blog Image

PPC News Roundup: New AdWords Features for Black Friday and Christmas

Rachel Poole and Sarah Kemp bring us the latest paid search news, including Christmas ad features from AdWords, real world testing for new ad campaigns in AdWords, and Bing reintroduces image ad extensions in beta. AdWords Launches New Christmas and Black Friday Ad Features Google has introduced two new AdWords features ahead of Christmas. The…

ClickThrough Marketing Blog Image

UK Christmas Spending Up 55% on Mobile in 2014

UK shoppers are increasingly using smartphones and tablets to purchase items during the Christmas rush, according to a report by IMRG and Capgemini, quoted by eMarketer. Online spending on mobile reached £8 billion between November 2 and December 27 last year, an increase of 55% on 2013. eMarketer also referenced a December 2014 IBM report […]

ClickThrough Marketing Blog Image

PPC Weekly Roundup: New Ways to Get Ready for Black Friday (Thanks Google!)

In our new weekly feature, Tom Kwei highlights the PPC news and views that have set our paid search radars beeping like crazy. This week, we look at brand-new features for Shopping Campaigns, tips to improve workflow efficiency, and much more… Shopping Campaigns Get New Features Ready for Black Friday Black Friday is only a…

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter

Please leave this field empty.