Tag Archives: communication

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Walk the SEO walk, don’t talk the SEO talk

AdWords, bots, conversion rates, directories, eCommerce, feeds, gateways, HTML, impressions, keywords, link building, meta data, nofollows, organic, pagerank, redirects, trust rank, URLs and white hats. If you understood all of those words and phrases, congratulations, you probably work in digital marketing. If they looked like a foreign language, then you’re everybody else. There’s a problem…

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Even Google is going off SEO! You need to, too.

For far too many years, too many people have believed that Search Engine Optimisation was the be all and end all of Internet Marketing. Millions of pounds have been spent (wasted?) on endeavouring to get to the top of the search engines; often without fully understanding, “WHY?” However, Google has taken steps recently that should…

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