It had to happen: finally, social media has found an abbreviation everyone seems to be happy about – so-me. It may take a little time to reach beyond the circles of hard core Twitter folk and social media addicts, but it is likely to become the simple term that is used to sum up what has been, until now, referred to as (an undefinable and ever-changing) “Web 2.0″.
So-Me is changing by the day as new tools, apps and software become available for each of us to be social online. The adoption by large corporates of Facebook (about 3 years behind consumers!) and the inclusion of facebook.com/xyz on TV ads means that it is time to look to the next big thing.
All of these apps start at the edge and are adopted by consumers long before big business become aware of the potential to reach new target audiences. In fact, what does seem to be coming clear is that business needs to shake up its act a little in the speed of adoption – whether of Youtube, Twitter, Facebook, Tumblr, or any of the other hot properties that consumers love.
The recent past has seen business banning the use of such ‘tools’ during work time in the mistaken belief that staff would waste time on them. Time has shown that in actual fact, this is the hang out of the vast majority of a company’s target audience! Adoption has become essential. Keeping up with developments – ever more important.
One such tool that is handy for any company wishing to make it really simple to reach out to consumers, wherever they prefer to ‘hang out’ is fullyfollow.me.
Interestingly, Chris Pirillo (who is of course *the* so-me expert above all experts) feels that it is still a simple task to follow any individual across whichever social networks they choose to use, but for many who may be new to the game, or mired in the complexity and intricacy of the myriad social networks now available, following even 5 people can become almost impossible.
Especially if you are unsure whether they are most active on Twitter, or Tumblr, or Digg, or Reddit, or Facebook or…or…or…! Fullyfollow.me is a simple app to use that will allow you to point your audience to the best ways to connect with you, so give it a go today.

Your Qwerly.com profile looks like this:
That means you should be using Facebook, Twitter, LinkedIn, FourSquare, Plancast, Quora, Scribd, Slideshare, iLike, Tumblr, YouTube, Delicious, Digg, Google Profiles, Google Reader, FriendFeed, Technorati, AllTop, Blogger, WordPress, each and every one of your own websites, Fwix, Tweettop, Brightkite, Pandora, Reddit, Vimeo, Qik, blip.fm, picasaweb, github, last.fm, audioboo, lanyrd ………
What have we missed that you are using to socialise online? Do you think this is overkill, or is it wise to join and use as many social sites as possible?
Take a look at your website.
On every page, and every piece of great content, how many ways of sharing that content do you have? None? One? Many?
Do you make it easy for a site visitor to send out a link to that content? Can they tweet it, add it to Digg, Facebook, delicious? Is there a retweet or reblog button? Is there an RSS feed to syndicate the content not just to RSS readers, but also to sites that accept RSS feeds? Have you added your RSS feed to sites who cater for your target audience? Is your blog RSS feed listed everywhere it can be? Are you on authoritative blogs’ blogrolls? Can your video content be embedded in other people’s sites?
Do you make all of the above as easy as clicking a mouse?
Take a look at this video (which is quite amusing!) and note the simplicity of sharing the video, embedding it on your own site, tweeting, adding to facebook, digging etc.
Is your content this easy to share? Or are you still manually seeking out valuable links rather than letting your users do it for you?