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Thursday, February 9th, 2012
Research carried out by an automotive digital marketing firm has suggested that businesses aren’t harnessing the full potential offered by social media sites, according to an article published by Car Dealer Magazine.
Razsor’s survey found that while car dealers were active in their use of Facebook and Twitter for social media marketing campaigns, they were overlooking other sites, such as YouTube and LinkedIn.
Group director of digital marketing at Trader Media Group, Craig Stevens, commented on the findings of the survey.
He said: “There’s widespread agreement that in an increasingly competitive market, customer services is a key differentiator that can offer dealers the opportunity to stand out from the crowd.
“The last few years has seen significant growth in online activity, both for dealers and customers, but many dealers are still missing out on the opportunity to further engage with online customers. Social can be much more than just a Facebook page. With the right engagement dealers can receive in-depth reviews, feedback on their website and extend marketing campaigns beyond traditional channels,” he added.
Stevens concluded by adding: “The real value of social media doesn’t necessarily come from employing someone to “do social,” but from wider training, understanding and adoption of social media as a communications channel. With a few simple tools, a dealership can offer its customers a new level of customer service, engaging with them whenever they are online.”
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
Tags: Car Dealer Magazine, car dealers, Craig Stevens, digital marketing, facebook, LinkedIn, Razsor, Trader Media Group, twitter, youtube
Posted in Social Media Marketing
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Monday, January 23rd, 2012
Unilever has announced the launch of new Lynx product specifically aimed at women, according to an article published by New Media Age.
The new deodorant is set to be sold via Facebook – a platform previously used by the brand to host social media marketing campaigns – with an initial run of 100 cans.
Axe – the international version of Lynx – previously launched a female spray, named Anarchy, in America earlier this month.
A marketing campaign, costing around £7.2 million and spread across digital and traditional marketing channels, is set to support the launch of this new product.
Lynx brand manager, Kieran Danaher, commented on the launch of the new product.
He said: “This is a historic moment for Lynx. As a brand we’re aiming to push boundaries with creative marketing campaigns this year, and the launch of Lynx Attract is set to do just that and more.”
A teaser taken from the upcoming advert is set to be available to view from today (January 23).
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
Tags: Axe, digital marketing, facebook, Lynx, New Media Age, Social Media
Posted in Social Media Marketing
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Tuesday, November 15th, 2011
British fashion house Burberry has credited its recent move away from traditional marketing methods to digital marketing for an increase in revenue, according to an article published by Marketing Week.
Earlier this year, the company decided to allocate 60 per cent of its marketing budget to digital platforms – around three times as much as the average amount allocated by the majority of brands.
One of Burberry’s key digital successes was the launch of its Burberry Body fragrance, which was promoted with a social media marketing campaign conducted on Facebook.
As result of the success brought about by the switch to digital, the company has seen its revenue rise by 29 per cent – to £830 million – in the six months leading up to the end of September.
Burberry CEO, Angela Ahrendts, spoke about the financial success for the first half of the financial year.
She said: “Burberry has delivered a strong first half, reflecting our continued investment in innovative design, digital marketing and retail strategies.
“This consistent performance, balanced across channels, regions and product divisions, is enabled by our closely connected global teams and creative thinking culture,” Ahrendts finished.
News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.
Tags: Burberry, digital marketing, facebook
Posted in Social Media Marketing
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Thursday, September 29th, 2011
The rise of SEO in digital marketing over the past few years has been impressive. It has now become a hugely important factor for large and small businesses a like – helping to gain new custom through high search engine rankings.
Canadian newspaper, the Globe and Mail has produced a list of what they define as the things “standing between you and a page one rank.”
Here is a summarised version, featuring just three of those factors that can improve your SEO strategy:
Social media plays a big part – Just last December (2010) it was announced by both Bing and Google that social media presence would play a role in rankings – factoring in search algorithms. As a result having some kind of meaningful presence on social media sites such as Twitter, LinkedIn and Facebook has been hugely important to achieving a good SERP (search engine result page) ranking.
It’s a tough market – The Internet is vast; there are billions of pages that you’ll find yourself competing against. Therefore it is vital to employ the use of any number of the SEO tools out there to help provide you with an in-depth and daily update on what your competition is up to.
All about quality content – Ensuring you have good quality content that is displayed, complete with keywords, both on your own website, external blogs and press releases will provide you with a boost. Doing this will prove to Google and other search engines that what you’re doing is relevant and consistent, thus increasing you rank.
News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.
Tags: Content, digital marketing, search engine rankings, SEO
Posted in Search Engine Optimisation
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Thursday, August 25th, 2011
Although many businesses are looking to improve their social media marketing strategies by increasing their spending, many are still making errors, according to an article published by the Sydney Morning Herald.
In particular, brands are failing to effectively analyse what people are saying about them on the Internet.
Recent results from research carried out by Alterian showed that 80 per cent of the companies they surveyed were ‘concerned their brand was at risk from not being engaged with customers online, or from failing to have a good grasp of how online conversations were impacting their brand.’
Carried out by tracking 350,000 mentions on various social media sites during a six-month period – in order to track and analyse performance – Alterian also found that a quarter of marketers were predicting their digital marketing budget would increase by around 25 per cent or more.
Despite this, it was also found that marketers weren’t capitlising on conversation; 29 per cent stopped analysis at a basic level, while 28 per cent stated that they had difficulty in linking analytics to the original campaign strategy.
Senior vice-president of Alterian’s Asia Pacific strand, Chris Tew commented on the results.
He said: “The survey shows the majority of brands lack direction on what exactly to measure and analyse, how to go about it, and how to utilise that information to continually improve on their marketing efforts.”
News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.
Tags: Alterian, digital marketing, social marketing
Posted in Social Media Marketing
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Friday, August 19th, 2011
Although many businesses are looking to improve their social media marketing strategies by increasing their spending, many are still make errors, according to an article published by the Sydney Morning Herald.
In particular, brands are failing to effectively analyse what people are saying about them on the Internet.
Recent results from research carried out by Alterian displayed that 80 per cent of the companies they surveyed were “concerned their brand was at risk from not being engaged with customers online, or from failing to have a good grasp of how online conversations were impacting their brand.”
Carried out by tracking 350,000 mentions on various social media sites during a six-month period – in order to track and analyse performance – Alterian also found that a quarter of marketers were predicting their digital marketing budget would increase by around 25 per cent or more.
Despite this, it was also found that marketers weren’t capitlising on conversation; 29 per cent stopped analysis at a basic level, while 28 per cent stated that they had difficulty in linking analytics to the original campaign strategy.
Senior vice-president of Alterian’s Asia Pacific strand, Chris Tew commented on the results.
He said: “The survey shows the majority of brands lack direction on what exactly to measure and analyse, how to go about it, and how to utilise that information to continually improve on their marketing efforts.”
News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.
Tags: digital marketing, Social Media
Posted in Social Media Marketing
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Friday, August 5th, 2011
Facebook is the platform of choice in social media marketing, according to two separate studies cited in a report featured on Search Engine Watch.
eMarketer’s recent study found that 93 per cent of marketers currently utilising social media were using Facebook – with a further five per cent of respondents admitting they plan to use the social network over the next year.
Similar results were also displayed in a study conducted by Strata – in this case 81 per cent stated that they conducted social media marketing campaigns on Facebook.
Only serving to increase Facebook’s growing reputation as a great tool in social media marketing, the social network also ranked highest in ratings of satisfaction.
69 per cent of marketers surveyed considered the networking site to be ‘good’ or ‘excellent’ – considerably exceeding the 46 and 36 per cent ratings of YouTube and Twitter respectively.
Both studies found that marketers were looking towards a broader digital marketing strategy – one that would employ the use of YouTube, LinkedIn and Foursquare.
News brought to you by ClickThrough – experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.
Tags: digital marketing, facebook, youtube
Posted in Social Media Marketing
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Tuesday, August 2nd, 2011
It is too soon for any business to migrate to Google+ because it is still very much in beta. Besides, business accounts are not yet permitted, apart from the odd test account. However, it is unlikely that Google + will go away so it is not a bad idea to start considering how and where it will fit into your digital marketing strategies in the future.
Discussions in the office about whether as a business you will need Google+ have ranged from “Yes, definitely” to “It’s just another place to post” to “Not until you have your Twitter, Facebook and LinkedIn strategies right.”
It’s interesting that it is only a few years since many companies banned their staff from even accessing Facebook during working hours, and now it is an almost essential arena for many businesses. This pattern has occurred so many times, from “Do you need a website?” through “Should you be doing SEO/PPC?” to “Does your business need a Twitter account?” etc. It is likely to be never ending…..which application or service do you need and which simply cannot be ignored?
The reality is that everyone in the office is right. Yes, you will need to be on Google+. Yes, it will be another place to post, engage, follow, interact, share and so on. And yes, you do need to ensure that every social media marketing strategy that you use works for you.
One interesting point that came out of the discussions is the need to occupy as much social media and online real estate as possible in order to find and target your customers. In ye olde days, it was far easier to find your audience because there were a limited number of channels – TV, radio, magazines, newspapers, conferences. Now there are seemingly an infinite number of channels where your potential customers may be found, and the workload which goes with this ‘search and capture’ must be repaid with a return on that investment.
You need to find the right tool for the job FOR YOU, which may will be different to the business next door, a competitive brand, or the industry leader in your sector. Finding the right tools for your desired outcomes is where an experienced internet marketing agency and your in-house knowledge of your business and target market really comes to the fore.
We will look next at how Google+ could contribute to and complement your internet marketing actions in the future …………
Tags: digital marketing, g+, Google, internet marketing, marketing agency, Social Media, target market
Posted in Blog, Google
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Thursday, June 9th, 2011
With thousands of links for every search, the chances of your products being found online are slimmer than a needle in a digital haystack, but with the right expert advice, and the help of professional services, your company can begin targeting new customers right away.
‘Winning Results with Google Ad Words’ is a useful book by Andrew Goodman, who advises on sure-fire strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales.
This book is a vital component for any business looking to use PPC marketing to their advantage. With over 200 million searches per day on Google, ensure your company is on the first pages of those searches, by following the advice given in this comprehensive guide.
News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.
Tags: digital marketing, Google Ad Words, PPC marketing
Posted in Pay Per Click Marketing
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Friday, June 3rd, 2011
Developing a link strategy for your website is an important step in the SEO process. Link popularity is a measure of how many websites pages link to your own web pages. By counting the number of pages that contain a link to your website (also called “inbound links”) allows us to calculate your link popularity.
Reciprocal linking
The simplest and potentially cheapest way to generate links to your website, reciprocal linking is where you place a link on your site to a particular site and they place a link from their site to yours.
Short Anchor Text
Carefully created anchor text using your best keywords from your title, page description AND actual page content creates an important association between the site linking to you and your own website.
Non reciprocal links
One way links (non reciprocal so you do not have to link back) to your website are given more importance by search engines. Getting these involves an effort in creating original content and placing on the pages of your website. People (and search engines) like good content and will happily link to it.
News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.
Tags: digital marketing, link building, SEO
Posted in Search Engine Optimisation
