Tag Archives: digital marketing

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Does Your Company Have the Right Digital Marketing Capabilities to Prosper in 2014?

New Year’s resolutions aren’t only for those looking to curb their coffee intake or take more exercise – companies can get on board too, and use the new year as an excuse to audit their digital marketing efforts. Dr Dave Chaffey explains how… The planning process for the start of each new calendar or financial…

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The New Advanced Segments Feature in Google Analytics

For this month’s featured post, digital marketing expert, Dr Dave Chaffey, gives further insights into the new Advanced Segments feature in Google Analytics. Read on to learn more. In last month’s post I explained how useful it was to use Advanced Segments in Google Analytics to identify the marketing value of different types of traffic…

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Digital Marketing in the Dark Ages

Bumbling part-time historian Oliver Pyper has been trawling through the made-up history books, and has uncovered some astonishing new evidence suggesting search engine optimisation might not be the young industry we thought it was… Before printed books became the norm, everything was recorded in huge, parchment tomes. This animal-hide ‘paper’ was very expensive, so not…

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YouTube To Try Pilot Partner Program For Digital Marketing Advertisers

YouTube has confirmed it will be opening its partner program to advertisers in the near future. The hugely popular video-sharing site will provide a service in September much like its current partner program: A scheme dedicated to helping content creators monetise their video creations. In total more than one million content creators are now part […]

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Google Mobile Ad Revenue Forecast To Hit $8.8bn in 2013

New figures released by digital marketing research company, eMarketer, have  forecast that Google is expected to generate $8.8 billion from its mobile ads. The figure takes commission the amount of commission the search engine giant will have to pay its ad partners, and represents a staggering 92 per cent increase on the amount it generated […]

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New Google Maps To Focus On Personalisation And Feature PPC Ads

Google has revealed that it’s been working on a new version of its popular Maps service. The  California-based search giant made the announcement at its I/O developers conference in San Francisco. The latest version will provide users with personalised maps, highlighting the information, areas, and routes likely to matter to them most. In a post […]

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Google Challenged By MPs Over Tax Arrangements

MPs have challenged search giant Google over its tax arrangements in the United Kingdom. Last year Google, which offers a variety of advertising products, such as display advertising, paid £7.3 million in corporation tax on over £3 billion it earnt from UK sales. The company’s vice president of operations in northern Europe, Matt Brittin, met […]

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