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Thursday, June 2nd, 2011
Social media is important, and business buyers are definitely using it. In fact, recent research shows about 85% of decision-makers are using it mostly for business not personal reasons.
Other benefits of employing a social media campaign are:
- Exposes your company’s values to your prospects
- Demonstrates expertise where expertise is valued
- Attracts specific kinds of customers
- Changes how people think — usually for the better
- Preempt competitive marketing efforts — If they copy you, do something else
- Attracts attention beyond simple product or company advertising claims.
Connect social media to marketing with a meaningful strategy by discussing and sharing information important to customers.
News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.
Tags: digital marketing, social media marketing agency
Posted in Social Media Marketing
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Thursday, June 2nd, 2011
Google have released a tool that lets you investigate and compare correlations of search volumes across different terms over time. This lets you see which search terms are always popular at the same time as one another. The tool is called Google Correlate and can be used for PPC purposes.
Google developed this as a result of the flu outbreak a couple of years ago. They realized that simple flu-related searches (“flu symptoms”, “feverish child”, etc.) were very closely correlated with actual flu cases. This information meant that Google could provide easily accessible data about where flu cases were (probably) worst to help planners deliver medications, etc.
But the system they used to set this up had the potential to be more flexible. In addition it can take non-search patterns and perform data-mining to look for the best correlated searches.
News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.
Tags: digital marketing, Google, internet marketing, PPC
Posted in Pay Per Click Marketing
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Wednesday, May 25th, 2011
Those interested in a career in digital marketing have the opportunity to gain valuble experience with an internship with digital marketing agency ClickThrough Marketing.
Successful Lichfield-based digital marketing company ClickThrough Marketing is on the lookout for up to 30 interns to pass on its digital marketing knowledge to as part of its Digital Academy scheme.
It is anticipated that interns accepted to the Digital Academy scheme will increase their prospects of securing a full time role in the online marketing industry in the future.
Interns will be trained in sought-after skills such as SEO (search engine optimisation) and PPC (pay per click).
Phil Robinson, founder and director of ClickThrough Marketing, said;
“This is an exciting time for the company as we continue to see rapid expansion and growth. As a result we are pleased to pass on our knowledge to young people in the area so that they can gain the skills they will need to have similar success in their own careers.”
News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.
Tags: digital marketing, PPC, SEO
Posted in Search Engine Optimisation
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Monday, May 23rd, 2011
Businesses across Asia are reported to be ‘in denial’ over the powers and effectiveness of social media marketing according to the results of a recent survey.
The white paper, produced by an Asian digital marketing agency, found that many companies in Asia only have a fraction of social media presence compared to the rest of the world and are still relying on more traditional advertising routes, such as print.
The paper suggests that they are not conforming to other countries, where most marketing agencies and businesses are moving towards the idea that business can be boosted from friends recommendations on social networking sites such as Facebook.
“Rather than pushing out periodic campaigns across different channels, engagement in a post digital world requires a more sophisticated tactic,” said the paper.
“There has never been a better opportunity to invest in growing earned media as social media and the mobile devices that have cemented their ubiquity come of age,” the company added.
Asian marketers are now being urged to follow suit and grasp the opportunity to invest marketing budgets into social campaigns.
Brian Dargan, head of digital strategy at XM-Asia, said: “This paper isn’t about digital; it is about opportunity – the opportunity that the mass migration of consumers to social media presents brands: to reallocate their marketing budget to reflect this shift and thus driving deeper engagement with their consumers.”
News brought to you by ClickThrough – experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.
Tags: digital marketing, Social Media
Posted in Social Media Marketing
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Thursday, February 4th, 2010
The majority of companies are aware of the importance of internet or digital marketing, although for many it is a struggle to understand how exactly to capitalise on the budget spend and achieve hard results.
Even so, a recent report from Econsultancy and ExactTarget shows that a large proportion of businesses expect to increase and maintain their budgets for digital marketing during 2010. Just under half of all respondents plan to increase their budget and 42% intend to keep the same budget as in 2009.
Potentially, this means that 88% of your competitors may well be spending more than you are on digital marketing. It could be time to assess how much you are focussing on internet marketing within your business, and whether an increase in activity could help you to gain market share, increase brand awareness and up sales.
If there are areas where you are having problems understanding which strategies will best suit your goals and objectives, or how to reach your targets, why not take a look at the articles, blog posts and ebooks available on the Clickthrough Marketing website? Also, we are just about to launch a new book on SEO – Best Practice Strategies to Successfully Promote your Website Online. These 101 tips will help you to master search engine optimisation, so watch this space for news of its availability.
Tags: best practice strategies, budgets, digital marketing, internet marketing, SEO
Posted in Blog, Internet Marketing News, SEO, Small Business Resources
