Tag Archives: Display Ads

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UK online advertising hits ‘five year high’

Around £4.48bn was spent on online advertising in the UK in 2011: representing the biggest year-on-year rise in half a decade. Spend grew by 14.4% over the last 12 months – with paid search, or PPC services, accounting for around 58% of the total. PPC advertising rose 17.5% year-on-year, whilst spending on video-based advertising doubled, […]

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Google announce +1 functionality with Display Ads

Increasing the potential for the sharing of adverts – and potential reach of PPC marketing campaigns – Google has announced the additions of its +1 feature to PPC Display Ads, according to an article published by Search Engine Watch. Users will now be able to +1 their favourite adverts and sites; all of these +1’s […]

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