Recently, we talked about favicons, and how they had fallen out of favour a little. Now, there are gravatars to take with you wherever you go on the social Net.
Gravatar stands for Globally Recognised avatar.
It indicates part of a growing trend to have a one size fits all item for a user, wherever they go on the Net. We saw this first with user names eg Open ID.
The calls are growing for social networking sites eg facebook, Myspace, Linkedin etc to collaborate so that an individual can carry not just their ID with them, but also profile info, photos, videos etc etc wherever they go, and these are shared across the different sites. Otherwise you can spend your life filling in the same information across a multitude of sites!
Gravatars look fun, as well as being useful in establishing brand, corporate or individual identity, and it si easy to change your gravatar so that the change is reflected across many of teh sites that you and your company interact with.
Do you have a favicon on your site? Years ago, we encouraged everyone to make sure their website designer included one, but the trend rather fell off, as despite being shown in bookmarks or favourites, and in the browser location bar, there seemed little other purpose. And designing a meaningful favicon at 16 x 16 pixels takes some skill!
However, it seems that favicons are back in favour. Yahoo are testing favicons in the Pay Per Click results, displaying a favicon from the site as an additional mechanism to help users recognise known brands or to help expose lesser known brands in extra ways.
For an idea of some great favicons out there, check out the favicon gallery and create your own favicon with the one of the many favicon generators.