Tag Archives: Forrester Research

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Brands shut down Facebook stores following poor ROI

Many large brands have closed their Facebook stores following a poor ROI (return on investment), according to an article published by Mashable. F-Commerce – the sale of products via Facebook pages – gained a significant level of popularity last year, leading commentators to forecast that the social networking site would become “a major revenue driver […]

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Report suggests interests of business aren’t a priority for Facebook

Despite being a hugely popular platform for social media marketing initiatives, Forrester Research has suggested that businesses aren’t a priority for Facebook, and marketers using the platform are indecisive, according to an article published by New Media Age. Whilst 96 of America’s top 100 brands operate a presence on the social media site, Forrester has […]

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