Tag Archives: hashtag

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How to Hashtag: Famous Examples of Social Media Marketing on Twitter

When used carefully, Twitter can be a useful platform for social media marketing, driving engagement and virality. However, it can also go badly wrong, leading to users responding negatively – or even obscenely – to a brand’s efforts, for all the world to see. In this post, we look at some of the most well-known…

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Rumoured Facebook Hashtags and Their Social Media Marketing Benefits

Following an underwhelming start to the year, Facebook is rumoured to be testing the use of hashtags. Synonymous with micro-blogging site Twitter, hashtags have proven to be a fantastic social media marketing tool. Here, ClickThrough copywriter Jack Adams looks at how the implementation of hashtags could benefit Facebook marketers. Although Facebook is by far and…

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Starbucks Twitter campaign used to criticise the firm’s tax status

The coffee chain Starbucks got a lot more than it bargained for following the launch of its new Twitter campaign. The SpreadTheCheer hashtag was quickly besieged by disgruntled protestors complaining about the firm’s tax status. In an online PR campaign gone awry, the Twitter feed was then allowed to be broadcast unchecked onto a big […]

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