Tag Archives: Interflora

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Google Clarifies its Assessment of which Links are Valid

It’s well known that Google will penalise sites which seek to gain improved natural listings by buying links. Site owners and SEOs who have followed Google’s Webmaster Tools content guidelines for linking will have known this for many years. The unethical approach of buying links was brought to public prominence by the 2011 New York…

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Use of brand’s trademark in search marketing could breach trademark law, European Court rules

A recent European Court ruling could see the commonly utilised practice of a brand using a rival’s trademark as a keyword – in search engine marketing – breach trademark law, according to an article published by Brand Republic. The dispute, regarding flower retailer, Interflora and Marks & Spencer (M&S), has seen the court rule that […]

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