Tag Archives: internet advertising

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UK online advertising hits ‘five year high’

Around £4.48bn was spent on online advertising in the UK in 2011: representing the biggest year-on-year rise in half a decade. Spend grew by 14.4% over the last 12 months – with paid search, or PPC services, accounting for around 58% of the total. PPC advertising rose 17.5% year-on-year, whilst spending on video-based advertising doubled, […]

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Improve Google AdWords traffic using these three tips

As far as pay per click services on the Internet go, Google AdWords is the dominant force. But bidding for keywords at a higher price on the service doesn’t always provide a greater advantage however. Founder of ROI Advisors, Frank Rumbauskas, states that: “Unlike other pay-per-click engines where the bid price is the sole factor […]

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UK online marketing to grow 11% by 2015

A new report from PricewaterhouseCoopers (PwC) is predicting a boom in internet advertising which will see digital channels will boost the UK market to £17.7 billion by 2015. The research predicted that internet advertising will rise by 11.2 per cent in the next four years, making this the only sector of the UK market poised […]

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