Tag Archives: internet marketing

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Basic PPC Jargon – Know Your AdWords From Your Ad Groups

The world of PPC is quite guilty of using acronyms and strange expressions that are bound to confound newcomers to the field. But behind this jargonistic jumble are relatively simple concepts, which are quite easy to understand when explained through straightforward language. Here, ClickThrough copywriter Martin Boonham gives a run-down of some of the more…

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From Austin to Jagger – five Google updates without animal names

When Google launched its Panda and Penguin updates, it’s fair to say it ruffled more than a few feathers in the search industry. However, this isn’t anything new – Google updates its search algorithm hundreds of times each year. Many of these are just tweaks: but every so often, Google changes something big. Here, ClickThrough…

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The Twitter advertising API and the rise and rise of paid search advertising

With rumours rife that Twitter is preparing to open its API for online advertisers, ClickThrough copywriter Jack Adams takes a look at the growing world of paid search advertising across the Internet and social media networks… Tongues were really set-a-wagging at the start of this week – and no, not just because of Beyoncé’s Superbowl…

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How Google Authorship could help make your web content more attractive

Google’s Eric Schmidt has hinted that the search behemoth could give higher rankings to content when it’s linked to verified Google+ profiles –via Google Authorship. Here, ClickThrough online copywriter Jack Adams looks at how Authorship could make your web content more attractive to searchers. Have you recently created an informative blog post? One that’s loved…

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Graph Search, user apathy and digital marketing

Last week, Facebook announced its new Graph Search feature. But is it offering anything ‘new’? ClickThrough Marketing online copywriter, Martin Boonham, considers how users could benefit from the new search engine, and how it will impact digital marketing strategies. A little over a week ago today, Facebook officially announced its new search engine, Graph Search,…

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