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Thursday, June 2nd, 2011
Google have released a tool that lets you investigate and compare correlations of search volumes across different terms over time. This lets you see which search terms are always popular at the same time as one another. The tool is called Google Correlate and can be used for PPC purposes.
Google developed this as a result of the flu outbreak a couple of years ago. They realized that simple flu-related searches (“flu symptoms”, “feverish child”, etc.) were very closely correlated with actual flu cases. This information meant that Google could provide easily accessible data about where flu cases were (probably) worst to help planners deliver medications, etc.
But the system they used to set this up had the potential to be more flexible. In addition it can take non-search patterns and perform data-mining to look for the best correlated searches.
News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.
Tags: digital marketing, Google, internet marketing, PPC
Posted in Pay Per Click Marketing
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Friday, May 27th, 2011
UK websites are being given one year to comply with EU cookie laws, the Information Commissioner’s Office has announced.
This seeks to reassure the industry that there will be “no overnight changes”.
The EU’s Privacy and Communications Directive came into force yesterday and requires user’s consent before using cookies – the text files that help organise and store browsing information.
The government said that it was looking for a “business-friendly” solution and believed in light-touch regulation.
“We recognise that some website users have real concerns around online privacy but also recognise that cookies play a key role in the smooth running of the internet,” said communications minister Ed Vaizey.
The changes will mean internet marketing companies need to address website visibility for SEO campaigns.
News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.
Tags: internet cookies, internet marketing, SEO
Posted in Search Engine Optimisation
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Friday, May 27th, 2011
We all make mistakes when we’re learning something new, and Internet Marketing can be a new development for many businesses, particularly when it comes to utilising social media for marketing purposes.
It’s vital for business owners to integrate social media as a new component in their marketing strategy every day. Here’s how to avoid making a social media strategy faux pas.
1. Don’t set up your profile, and ignore it forever.
2. Don’t ignore customers and followers in need, surely the point of having a social media presence is so that customers can contact you in this way and ask for advice and assistance.
3. Don’t discourage discussion. Opinions of customers are vitally important and social media can encourage debate and discussion – view it as a free focus group that can give you an honest insight into the views of your consumer base.
4. Don’t give up after three weeks. You won’t see results from social media marketing right away so be patient and understand that it takes lots of commitment and nurturing to develop a successful community through any social network
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
Tags: internet marketing, Social Media
Posted in Social Media Marketing
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Wednesday, May 25th, 2011
In the months leading up to the May 23 album release of her Born This Way album, and even now — Gaga has paved a path for stars and brands to get inventive with the ways they use internet marketing and social media to promote themselves and connect with fans.
The promotional campaign further ramped up her all-encompassing web presence, fostering partnerships with Zynga for the FarmVille-inspired GagaVille, Starbucks for a massive scavenger hunt, VEVO for exclusive premieres, and GaGa famously beat President Obama to 10 million followers on Twitter.
“Gaga and her team are some of the best marketers around; they understand the importance of integrating social with traditional media, engaging audiences in real-time, and most of all, telling a story that is relatable and worth spreading,” said Alexa Scordato, a Gaga fan, digital strategist and community manager for MAT@USC.
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
Tags: internet marketing, twitter
Posted in Social Media Marketing
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Monday, May 23rd, 2011
Google has launched a search service, currently being rolled out worldwide, that will allow users to search for their favourite social networking sites, according to a search engine marketing expert.
Users will be able to search networking sites such as LinkedIn, Facebook and Twitter from its ‘own interface’, but must be signed into Google first.
It will also allow users to search connections from the platform based on the lists that their friends have visited previously and whose profiles are publicly available.
The expert said: “As users begin to integrate their social networking accounts with their Google account, the search results from social networks will appear at the bottom of the page.”
They continued: ”If someone you’re connected to has publicly shared a link, we may show that link in your results with a clear annotation. So, if you’re looking for information about modern cooking and your colleague Adam shared a link about Modernist Cuisine, you’ll see an annotation and picture of Adam under the result.”
Google rolling out search services follows hot on the heels of Microsoft’s own search engine, Bing, integrating with Facebook to adjust results based on the ‘Likes’ of friends on the social network.
News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.
Tags: facebook, internet marketing, Search Marketing Agency
Posted in Social Media Marketing
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Friday, May 13th, 2011
Google have announced the launch of Think Insights website, a site where Google’s knowledge and insights into internet marketing trends will be updated.
From papers to case studies to videos, Think Insights’ content will represent the ongoing work Google are embarking on to better understand and improve how web users are embracing new media platforms and how marketers are adapting to this changing terrain.
There are a number of businesses that can benefit from subscribing to updates from Think Insights and may be able to utilise some of the internet marketing news relating to SEO and PPC to help further the online profile of their company.
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
Tags: Google, internet marketing, SEO, Statistics & Trends
Posted in Pay Per Click Marketing
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Thursday, May 12th, 2011
The Advertising Standards Authority (ASA) have reported a fall in complaints for ad campaigns compared to this time last year according to brandrepublic.com.
It has found that the decrease amounted to around 13 per cent over the past year with the number of advertising campaigns by marketing agencies also falling by 6 per cent.
According the the organisation’s annual report, they received over 25,000 complaints over 13,074 marketing campaigns during 2010, with these complaints being made up from public standing at 96 per cent.
Other industry complaints reported to take up 4 per cent of the remaining complaints either from rival brands or other industry competitors.
Among some of the companies ordered to change or withdraw their ad campaigns were some of the biggest names in business, including Sony PlayStation, BT and sports brand, Reebok.
In total ASA ordered 2,226 companies to change their ads following complaints.
The most complained about advert from last year was Paddy Power’s TV advert that saw a blind footballer kicking a cat, which attracted 1,313 complaints from the public with the reasons mainly focusing on the unfairness to the blind.
News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.
Tags: Advertising Standards Authority, ASA, internet marketing, Statistics & Trends
Posted in Pay Per Click Marketing
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Thursday, May 12th, 2011
Social networking site, Twitter, has reportedly clocked up its busiest day yet after many online Tweeters looked for news on the recent controversial super injunctions stories according to the Independent.
On May 9th according to data taken by a leading online marketing agency, revealed that one in every 200 hits on the Internet were to Twitter.com.
These figures meant that the site hits increased by 14 per cent which amounted to 0.49 per cent of the total Internet visits by the UK for that particular day.
Yahoo Search and Google Maps were also overtaken by the social networking site for the UK on May 9th.
The results of the survey online indicate once again the importance of content for businesses and that businesses who haven’t set up a social networking account should consider this immediately as part of their online marketing strategies.
Robin Goad, research director at Experian Hitwise, commented on the surge in traffic by saying, ”due to the extraordinary revelations of the super-injunction scandal.”
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News brought to you by ClickThrough – experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.
Tags: internet marketing, Internet marketing agency, twitter
Posted in Search Engine News
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Wednesday, May 11th, 2011
The ice-cream giant, Ben & Jerry’s has launched a Facebook app for customers as part of their online Internet marketing strategy according to brandrepublic.com.
The Facebook app will allow customers in Europe to choose between eight flavours of their popular ice-creams currently available in the US that they would like to see go on sale globally.
This visually appealing app sees all eight flavours of the ice-cream stranded on a desert island where only one will make it home thanks to the creation by Maynard Malone.
The company is famous for their Fairtrade ingredients and those who are friends of the company on Facebook will be allowed to cast their votes between all eight which include Oatmeal Cookie Chunk, Vermonster and Minter Wonderland.
The winning flavour will go on sale in 13 European countries including the UK.
As well as voting for their favourite flavour customers can also take part in a personality test based on their prefered flavours of ice-cream!
News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.
Tags: Ben & Jerry's, internet marketing, marketing campaign
Posted in Search Engine Optimisation
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Wednesday, May 11th, 2011
More than 100,000 ‘net champions’ are being asked to help encourage more Britain’s to use the Internet according to a leading search engine marketing company.
The campaign called Race Online 2012 will see the volunteers working as part of a team aimed at the nine million people in the UK who have never used the Internet.
The volunteers will encourage people to get excited about the web as part of the government’s Digital Champion campaign.
Martha Lane Fox, who is head of the programme, said: “I’m not asking people to sit down and go through the complications of a presentation, or train somebody in complex coding.
“I just want to enthuse people…and I think the rest will take care of itself. For those people, it’s a very simple task – they need to engage people with the joys of being on the internet.”
People of all walks of life will be targeted from parents at the school gate to people in the local pub in the hopes that by using the Internet for a range of purposes in the future that it will cut down on government’s expenses across a wide range of areas.
David Cameron, said in an official statement: “Today there are nine million adults in the UK who have never used the internet – and nearly half of them are among our disadvantaged people.
“That’s why the work Martha Lane Fox is doing as the UK’s digital champion is so important.”
News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.
Tags: internet marketing, Martha Lane Fox, World Wide Web
Posted in Search Engine News
