Tag Archives: landing page optimisation

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CRO News Roundup: Use Your Landing Page to Tell a Story

Richard Chapman brings you the latest conversion and analytics news, trends and blogs. Make Your Landing Page a One-Page Story In a world where attention spans are shrinking – we write in 140 character tweets and share news in 10-second snapchats – could the art of storytelling be lost? Babar Suleman thinks not. In fact,…

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Deep Linking: Why it Helps Clients Buy Rather than ‘Bounce’

Are your AdWords ads taking customers directly to the page they want? Our experts explain why deep linking can improve your Quality Score and increase conversion rate. Deep linking means linking your ads to landing pages that are as relevant as possible. Highly relevant pages are likely to be ‘deep’ within the structure of your…

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