Tag Archives: Landing page

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Phone calls are the next big thing in online marketing

I know you won’t believe me, but it’s true. Recently, we wrote about phone call tracking. The point being that it gives very strong data about conversions from landing pages when the call to action is to ‘p.p.p.p.pick up the phone’. Interestingly, this has now cropped up again as a subject for discussion on SearchEngineLand….

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A/B and Multi-variant testing for websites

Multi-variant testing (or multi-variate, multi-variable testing) is often used to discover how consumers, site visitors and so on react to different layouts, colours, and so on. A/B testing is testing two options against each other. In the real world example, we know that supermarkets use different layouts and place products in certain positions to encourage…

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