Tag Archives: LinkedIn

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The Twitter advertising API and the rise and rise of paid search advertising

With rumours rife that Twitter is preparing to open its API for online advertisers, ClickThrough copywriter Jack Adams takes a look at the growing world of paid search advertising across the Internet and social media networks… Tongues were really set-a-wagging at the start of this week – and no, not just because of Beyoncé’s Superbowl…

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Social networking site LinkedIn hits 200 million members milestone

LinkedIn has now reached the 200 million member milestone. The social networking site has continued to prove popular with professionals users – in spite of competition from other popular sites such as Facebook and Twitter. One of the main reasons for LinkedIn’s popularity is that it offers users the potential to headhunt on a transglobal […]

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What is Different About LinkedIn?

Although LinkedIn is usually referred to as a social networking site, it would be far better described as a business networking opportunity. LinkedIn is populated by over 50 million professional users, making it an excellent tool for engagement and interaction with industry leaders. Internet marketing experts have claimed that LinkedIn is almost 300% more effective…

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LinkedIn buys SlideShare for $119m

Business networking site LinkedIn has acquired the team behind popular content sharing platform SlideShare. SlideShare – which allows professional users to create and host presentations, videos and PDFs online – was launched in 2006 and now has 29 million unique users a month. LinkedIn paid $119m (£74m) to acquire SlideShare, saying it aligns “perfectly” with […]

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Industrial firms ‘love’ social media marketing

Industrial firms have firmly embraced social media marketing, according to an article published on ThomasNet today. Seven out of ten small to medium-sized suppliers are already engaging with LinkedIn, Facebook and Twitter, as well as other channels, in an effort to promote themselves. Thomas Industrial Group surveyed more than 3000 businesses, finding that many industrial […]

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Posterous acquired by Twitter

The blogging and social sharing platform Posterous has been acquired by Twitter. This is another indication of the joining of dots between social media platforms, bringing more functionality to users and, in this instance, offering Twitter an additional strength by providing easy access to a mechanism for sharing photos, long form writing and more, which…

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Improving your ROI on LinkedIn Ads

Widely known as the business professional’s social network of choice, LinkedIn is a site that offers a number of great advertising opportunities. According to Joseph Kerschbaum, writing for Search Engine Watch, LinkedIn Ads, with the right strategy behind them, can provide a fantastic ROI (return on interest). Kerschbaum has highlighted a number of tactics to […]

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MySpace sees 1m new users join since aquisition

Social networking site MySpace is thought to have gained an extra million users since it was sold by News International last year, according to an article published by New Media Age. Formerly the most popular social media site, MySpace has been overtaken in recent years by the likes of Twitter, Facebook and LinkedIn – all […]

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