Tag Archives: long tail

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Aiming at the middle with your internet marketing activities

Seth Godin has recently posted twice on the subject of the “middle of the market”. His first post Fast In, Fast Out obviously started a train of thought and triggered the second about The Paradox of the Middle of the Market. Whilst Seth is mainly talking about product development and then marketing that to the…

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PPC for the long tail

The value of the long tail is finally being researched; however, even without the evidence, it has been known for a long time that long tail terms can bring in lucrative, quality traffic to a website. Seeking long tail terms that bring valued customers to your site should start within your traffic logs. There are…

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