-
Friday, July 1st, 2011
Google’s free Webmaster Tools now provides information on +1 recommendations to help put more of a user value on results.
Google introduced +1 to search results to give users a chance to rate content on websites – similar to ‘liking’ pages.
It gives a valuable insight not just into how many people have visited a webpage – but how many people would consider it good enough to recommend.
The update to Webmaster Tools this week will offer a vastly larger amount of data for internet marketing.
It’s now possible to review how many +1s your pages are attracting, how they are affecting your ranking and traffic, who is +1ing your site, and where they live.
It means you can see which pages work, which don’t, and refocus your strategy to capitalise on your popular content.
Google’s Analytics tool, which can be used in combination with Webmaster Tools, is now also reporting on social media trends too – allowing webmasters to see which content is being picked up and shared by users, and adding more useful data to show how people are interacting with your site.
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
Tags: +1, Analytics, online marketing, Webmaster Tools
Posted in Social Media Marketing
-
Wednesday, June 22nd, 2011
As millions of people shift focus away from television and newspapers, the popularity of the internet has made it the best place to market your company.
Unlike TV, where strategic adverts have to be repeated – and paid for repeatedly – the internet offers a one-stop shop for your advert.
You can reach your target audience directly through advertising on websites that interest your customers – and your customer base is immediately widened online because it’s accessible to everyone, everywhere on the world-wide web.
By providing interesting information or offers to potential customers online, you can also guide them straight to your website in a matter of seconds, without them having to think, move or do anything other than click.
As traditional print and broadcast media makes the transition to the internet, previously successful marketing techniques will eventually become obsolete unless they are transferred to online marketing.
With the rise of mobile marketing making the internet available even whilst shopping, businesses which have relied on traditional media will have to make the transition to the internet too, or face a dwindling customer base with little potential for future expansion.
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
Tags: internet shopping, online branding, online marketing
Posted in Online PR (Public Relations)
-
Tuesday, June 21st, 2011
Combining a YouTube video presence with online marketing services could help boost awareness of your brand.
Facebook and Twitter have proved to be really useful tools for companies to increase their online presence.
But combining that with video on YouTube could open up your business to new customers.
Even simple, explanatory videos, that can help consumers understand your products or brands, or demonstration videos either showing how to use products, or giving hints and tips, can help increase visitors to your website – and, ultimately, boost your profits.
Using social media for the sake of it is not advisable as potential customers want quality, valuable content.
But if you are already finding success with Facebook and Twitter, adding a YouTube channel could round-off your online marketing campaign.
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
Tags: online marketing, Social Media, video, youtube
Posted in Social Media Marketing
-
Thursday, June 16th, 2011
More businesses in the UK are using social media networks to win customers than ever before, according to new research.
Workplace provider Regus spoke to more than 4,000 businesses and found an eight percent rise in the number of firms using social media.
In 2010, 33% of UK firms had Facebook or Twitter feeds to drum up more business. That rose to 41% by the same period in 2011.
Of the respondents, 48% said they had used social media to engage with existing customers, with 50% of companies encouraging staff to join business networks like LinkedIn.
Regus also found 33% of UK companies questioned are currently devoting up to 20% of their budget to social media marketing.
Celia Donne, regional director at Regus, explained: “Business social networking has finally come into its own in the commercial world. Particularly in the UK – where one in three social network users is a fan, follower or friend of a company page or profile – firms should expect to see an increasing proportion of marketing budget being destined to this activity.”
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
Tags: online marketing, Social Media
Posted in Social Media Marketing
-
Tuesday, June 14th, 2011
A new report from PricewaterhouseCoopers (PwC) is predicting a boom in internet advertising which will see digital channels will boost the UK market to £17.7 billion by 2015.
The research predicted that internet advertising will rise by 11.2 per cent in the next four years, making this the only sector of the UK market poised for double digit growth.
The area of online marketing which is set to see the most growth next year is social networking, which along with classified ad spending will take the lead.
“Product placement, sophisticated social media campaigns and internet advertising are all becoming part of truly multimedia campaigns for advertisers who are themselves increasingly involved in a dynamic conversation with their customers,” said Phil Stokes, head of entertainment and media at PwC.
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
Tags: internet advertising, online marketing
Posted in Search Engine News
-
Tuesday, June 14th, 2011
Combining key press and public relations skills with an understanding of digital PR, online news distribution, social media campaigns and video marketing is key to a successful online PR strategy.
Today, press and publicity management is no longer just about the print and broadcast media. These days blogs, web communities, online news sites, discussion forums and social networks play an increasingly important role in marketing to a wider audience.
Meanwhile a successful well planned SEO strategy will ensure a positive effect on a companies Google rankings.
An online marketing strategy is now a crucial component of doing business and will draw in a steady stream of new customers.
News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.
Tags: digital PR, online marketing, SEO
Posted in Search Engine News
-
Thursday, May 19th, 2011
Following on from a conference in San Francisco today, TV companies are being advised to look at their social media marketing campaigns after crucial figures were revealed by Facebook.
A the TV of Tomorrow conference, Facebook’s director of media partnerships told attendee’s that more than 275 million users of the social networking site have Liked a television programme on the site.
In addition those that have liked a show, Like around six shows at a time, meaning that a total of 1.65 billion Likes of TV shows are being seen on Facebook.
Recommendations from Justin Osofsky were now that TV studios should consider increasing their marketing campaigns on Facebook to take advantage of the millions of users on their to attract more viewing figures.
According to Osofsky they can increase and ‘strengthen fan loyalty, increase viewership, and sell merchandise.’
Major shows such as Family Guy, South Park and Glee have spent minimal on advertising but have converted their online presence massively.
Other bonuses to TV shows using Facebook is to make announcements on episode times, offer preview vido clips as well as stream shows through the web.
News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.
Tags: facebook, online marketing
Posted in Social Media Marketing
-
Monday, May 16th, 2011
Many people would like a way to make money online, we read about home businesses opportunities and wonder if they sound too good to be true. There is one sure fire way to make money online – with affiliate marketing, where you sell other people’s products either through social media, SEO, or Pay Per Click. You then take commission on each resulting lead or sale.
Affiliate marketing is popular because the start up costs are extremely low, the barrier to entry is low, and the potential for profits is massive.
You can literally become a salesman or saleswoman overnight, in any industry the world and that includes multibillion-dollar industries such as hosting, anti aging, weight loss and fitness, loans, credit cards, dating and all sorts of other high-paying industries. There is definitely a lot of money to be made in these industries if you are capable of selling and getting leads, so put your business acumen to the test and give affiliate marketing a try for the potential to make money.
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
Tags: online marketing, PPC, SEO
Posted in Affiliate Marketing
-
Thursday, May 5th, 2011
Companies who already have an SEO campaign in place should consider adding pay per click services to their strategy as it could help improve organic search according to one SEO expert.
According to vertical-leap.co.uk, Aaron Bradley, expert on SEO said that Pay per click data could help a business decide which keywords to target, which in-turn will increase conversion rates.
This also provides a much more efficient optimisation strategy and eventually turns into sales for online businesses especially.
He said: “At a page level, trying to decide which of a number of topically similar, but semantically different keywords to target is made immeasurably easier when PPC data is available.”
Keyword research can provide estimates of how often a keyword is used in search but none provide essential data on how often a link is clicked or the actual click conversion rates.
PPC campaigns can do exactly this and one leading marketing manager said that she couldn’t believe that more businesses were failing to ‘utilise’ this data.
News brought to you by ClickThrough – experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.
Tags: online marketing, PPC, SEO
Posted in Pay Per Click Marketing
-
Thursday, June 11th, 2009
There seems to be a commonly recurring theme in the blog posts recently about how important it is to talk to and listen to your customers. It really is not all about SEO if you want to win business, market share and higher search engine rankings – it is about adopting a holistic policy to marketing online that hits all of your potential customers and audience’s buttons.
Do they want to talk on the phone or do they prefer email? Do you actually know what your customers prefer? Do they want to see a live person and ask questions or do they want to peruse your FAQ, manuals, How to guides etc online at their leisure? Do you offer all the potential choices so that each customer can interact with you and your company how they choose to, rather than a limited set of choices that may not be to that potential customer’s taste?
Years before Facebook etc, I fell over Cyworld – (this is the link to the US version as the original Korean site is too hard for the average non-Korean speaker to work out!). You can basically create your own virtual existence, there is a fantastic monetization method for Cyworld to generate real world cash from virtual world spending, and bearing in mind that Cyworld is now 10 years old, it was waaaaay ahead of its time.
What fascinated me was the involvement of certain savvy businesses. The site was the world’s first social network, it looks totally bizarre to our eyes – too fanciful and cartoony, and yet here were businesses playing the game. They had got in there, created mini-hompies (mini homepages) and were engaging their potential customers in live chat, video conferencing, competitions, give aways, discussions about products, you name it. (You need to remember that Korea has one of the best networks in the world so bandwidth for them is not an issue and they take things like video conferencing as a given and have done for years.)
The point is though that most Western businesses just haven’t got this yet. Still. A decade later.
You need real-time interaction with your customers. Most business websites still have an olde worlde contact number on their site. Very few have yet added Live person text chat, let alone webcams etc so customers can see who they are talking to.
So, today’s task is to investigate TinyChat. The potential of this free tool for ANY business is enormous. If you don’t get it immediately for your business, consider these options:
* Run a once a week webinar or chat where consumers can talk to a techie, a sales rep, the CEO of the company, a real live person. Let them voice their concerns, ask their questions, give you feedback on your products, service, website etc. Make it a two way conversation.
* Let existing customers persuade potential ones of the benefits of your product. Tie it in to your affiliate program so your virtual sales reps can earn money from their involvement.
* Struggling to get a focus group together to review a product? Do it online through TinyChat. Who needs to rent a room in a hotel or conference venue when they can all sit in the comfort of their own homes and talk to each other online?
* Hold a conference for your sales reps or affiliates dotted around the country so they can share what they have learnt about selling your product, the competition, difficulties with marketing collateral, strategies that work etc.
* Do you sell information products? Hold a brain storming session and find out what people actually want to know and where this overlaps with your experience. Then get writing!
I could come up with ideas of how to use Tinychat for ever, for any business. And it’s free.Set up a room, tweet to your followers that you will be holding a session on xyz that you know will be of interest, plan it so it is interesting and engaging, and have a pile of links/white papers/coupons/money off offers etc ready to share with them that meet your core goals, and away you go.
If this doesn’t create a buzz amongst your customers and differentiate you from your competition, read the blog tomorrow for another idea for any business! There are hundreds of high tech opportunities for online marketing available to play with ……..
Tags: affiliates, buzz, consumer engagement, internet marketing, marketing, online marketing, Search Engine Marketing, tinychat, tools, video conferencing
Posted in Content, CRM, Online PR, Small Business Resources, Social Media, Tips & Tricks
