Tag Archives: promoted tweets

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Twitter launches new keyword targeting feature for Promoted Tweets

Social networking giant Twitter has unveiled a brand new feature on its advertising platform. Product manager, Nipoon Malhotra, revealed in a post published on the company’s advertising blog, that advertisers would now be able to target Promoted Tweets to users based on the keywords featured in their own tweets, as well as the tweets they’ve […]

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Twitter’s Seventh Birthday – It’s Impact On Social Media Marketing

Used by millions around the globe on a daily basis, Twitter has become a way to communicate with friends, family and even celebrities, as well as being a source of breaking news stories and an Internet marketer’s playground. Here on its seventh birthday, ClickThrough copywriter Jack Adams looks at seven key events in Twitter’s history,…

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Rumoured Facebook Hashtags and Their Social Media Marketing Benefits

Following an underwhelming start to the year, Facebook is rumoured to be testing the use of hashtags. Synonymous with micro-blogging site Twitter, hashtags have proven to be a fantastic social media marketing tool. Here, ClickThrough copywriter Jack Adams looks at how the implementation of hashtags could benefit Facebook marketers. Although Facebook is by far and…

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Using Promoted Tweets to improve brand exposure

Promoted Tweets have revolutionised the way in which social media marketing campaigns can be conducted on Twitter. Purchased by marketers, they allow what would normally be a standard Tweet to reach a far larger audience than ever before. Writing for Search Engine Watch, Ron Schott has created a short guide detailing tips on how to […]

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