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Short of inspiration about the right keywords to use to attract your core audience audience? Here’s a slightly different way to find keywords this week:
Go to samepoint, enter one of your keywords or phrases into the search box, and click ’search’.
Then below each entry in the results, look at the keyword box and see how many of those terms you are using. Repeat this procedure with as many keywords and phrases as you fancy.
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Google Wave will be launched on Sept 30th to 100,o00 invitees. If you haven’t already studied what Google Wave will be bringing to the online world, you need to start today. Mashable have created a clear guide to Google Wave, which is well worth reading, and there are thousands of articles on Google Wave out there now as the hype increases for this real-time communication tool.
From a marketing and communication point of view for businesses, Google wave will offer untold opportunities to engage with your customers, dealing with customer service issues for instance in real time. The opportunities for instant focus groups, forums, webinars and so on would at first glance seem to be only limited by your imagination.
If you haven’t already applied to be one of the first round of Google Wave users at the end of the month, you really should.
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Time to find the experts…..try this SEO IQ quiz and see just how good you are at search engine optimisation.
Having tried it, it is a little like the Impossible Quiz though! There are so many double negatives make sure you have a clear head before starting.
Also, some of the questions are unclear, particularly those which contain a false statement, which might lead you to the wrong answer. For instance, the question about dynamic URLs. A dynamic URL does not necessarily imply ‘product specifications’ and a site using dynamic URLs could just as easily be a purely information site full of articles eg a newspaper site. But it’s fun and a great marketing gimmick to sell subscriptions!
Just in case your website is not showing up on Bing, here is the link to the Submit to Bing page. As with most of the major search engines, if you have sufficient backlinks, have an established site, and are included in other major engines, the Bing crawlers are likely to pick you up anyway.
What content should you be creating in 2009/2010?
Back in the olden days of search engine optimisation, it was all about text. Building websites full of textual content, sending emails full of text, sharing text through bulletin boards, and so on. Most people had dial up modems and images just slowed the connections down to a grinding halt, so text it was.
The term ‘content is king’ became widely known amongst all in the internet marketing industry, and text-heavy web pages, articles, ezines, newsletters led into blogs, forums, ebooks and more. However, in 2009, content is not so much text as visual, real-time, interactive, and you need to be creating content fit for the King in 2009/10.
And that king is broadband.
Whether it is a 30second video clip, a 1 hour webinar with full video content, video and audio chat rooms for customers with archives of previous sessions, slideshows and presentations, podcasts, or any other non-text based information to share with your website visitors and followers, you need to move away from text based content as fast as your user’s internet connections will allow.
Look at the search engines. No longer are the search engine results purely text. There are images, maps, videos, and more. In June 2009, video searches made up 27% of all Google search queries in June 2009. Every which way you look, we are fast moving away from text and discovering what the internet is capable of as connections pass 1ooMbps and approach 1Gbps for the lucky few.
Twitter will go visual any time soon, or an application similar to it, and we already have Youtube as a household word. If you are focusing on text for your content, get out of the box and think about the easiest way to convey messages to your users and website visitors, and start creating exciting, innovative content for your audience.
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It would seem that Google may be testing breadcrumbs in search results.
Ribbie Hammond reported it here but it seems difficult to reproduce on the UK site.
If this is a sign of things to come, it might be a good idea to check not just the logic of your site information architecture, but also your file names within the site.
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E-consultancy have recently published a very interesting article citing Google Chief Economist Hal Varian stating that research shows that position is not related to conversion rates.
So, whilst you may have staff dedicated to maintaining your position in the PPC SERPs, it could well be shown from this research that they would be better utilised if they focused on other internet marketing strategies.
Sure, being in the top 10, above your competitors, seems to bring in more clicks, but importantly, it does not seem to bring in more conversions. In other words, the position is not related to attracting quality, targeted traffic who will then complete the call for action, be that a purchase, download, sign up etc.
Whilst being in the top 10 rankings, or nowadays the top 20, is still of key importance, where you figure within those top adverts seems to be irrelevant to produce the results you require.
I can see a few PPC agencies laying off staff…….
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SEOs around the globe are trying to discover the implications of the ‘under the hood’ changes that come with Google caffeine (which is currently down for a few hours maintenance, it seems).
There are already various tools to compare the old (decaf) version of Google with the new one.
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Google’s new version of the search engine, Caffeine, has been launched and is currently in beta (Isn’t everything from Google?!) and users and SEOs are being invited to give it a whirl.
This has obviously be in development for some time and is not therefore a new thing. However, the timing may well be a knee jerk reaction to yesterday’s announcement re Facebook and Friendfeed.
We may see more real-time results coming through with Caffeine, which is of course one of the main issues that Google needs to address. Much of the development is behind the scenes and many users may not notice much difference, but Google has said that SEOs etc will find there are more algorithms to play with.
So, roll your sleeves up. This looks like an exciting time!
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Many of us who have been in the business for some time have watched, and worked, with interest as prominence has been added, and taken away from, key SEO factors.
First, it was the importance of on-page optimisation, which became subject to major abuse with issues such as spamdexing, keyword stuffing, doorway pages and so on. Google changed its tactics and we saw far more relevance given to links. That too has become subject of abuse and is now less relevant in some ways, although the importance of back links etc is never going to cease entirely to be a constituent of the algorithms.
Now, it seems that behavioural analysis may be the new black amongst the search engines. Great article here describing how Google collect personal data from users, which should encourage SEOs to think about how they can use such information. And perhaps endeavour to learn from the past and use, rather than abuse, the system.
Meanwhile, your average surfer should, maybe, contemplate the implications of Google holding so much personal data.
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