Tag Archives: search marketing

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10 Basic Questions for Reviewing Your Approach to Paid Search Marketing Strategy

When we work with a new client reviewing their search strategy, there is a common set of issues that are often discussed. I thought it would be useful to set these down, so that you can think through which apply to you. I have covered them as a series of basic questions to be reviewed….

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Google Analytics sees changes to sessions and image referrals

Google’s latest web analytics move has seen two considerable updates made to Analytics and may provide interesting reading for those in the search engine marketing industry, according to an article published by Search Engine Watch. The changes will alter the way in which Session IDs are calculated, as well as referrals coming in from Google […]

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Search Engines Team Up

Major search engines are teaming up under the launch of schema.org. This shows the search engines uniting to make a HTML markup for structured data to be used on the search results display easy and more manageable for webmasters. This markup language is typically used by search engines to show richer content in the results. Like […]

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Conversion Rates Improved By Using PPC Marketing

An SEO expert has said that integrating Pay Per Click (PPC) into search marketing campaigns can help to achieve better organic search results. This method allows for much more intelligent optimisation according to expert Aaron Bradley. He told Search Engine Lane; “The actual conversion rate of paid search keywords can provide an important data-based clue […]

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Adwords Adds New Functions

According to a leading Internet Marketing agency, new functions have been added to Search Funnels for AdWords. It was only recently that Search Funnels were added and they have now been upgraded to provide newer, longer conversion history windows from the beginning of October. They work by giving a set of reports which show user’s ad […]

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Marketing in a recession – the new way

Times are hard, budgets are tight, customers are finicky, so think out the box to grab their attention and email addresses. What will make you stand out from your competitors? What are customers looking for that will give you the edge? We have previously talked about respecting your customers and understanding who they are and…

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