Tag Archives: SEM

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Study Shows Search Engine Marketing Most Effective For Customer Acquisition

The majority of retailers consider search engine marketing (SEM) to be the most effective channel for customer acquisition, according a new study conducted by Shop.org and Forrester Research. According to Search Engine Watch, when retailers were asked to name the “top three most effective sources used to acquire customers in the last year,” 85 per […]

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Yahoo! set to sue Facebook over ad patents

Ailing search company Yahoo! is set to go head-to-head against the world’s most popular social network after filing a lawsuit against Facebook. Yahoo! claims that Facebook has infringed on ten different patents relating to Internet advertising, privacy and data. It filed a complaint at a Californian federal court on Monday (March 12), which demanded that […]

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Does over half of your traffic come from Facebook? It could.

We are increasingly moving from a search driven world to a social driven world. If your online marketing spend includes the vast proportion being spent on SEO and SEM, it is time for a rethink. Google’s development of Google Plus in an effort to ‘get social’ (against the behemoth in the social world that is…

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Are you really No 1 on Google?

It’s fascinating that even after all these years involved with search engine and internet marketing, there are still those who believe that being in the top 10 results on a search engine is the only result that matters when promoting a business online. And, more interestingly, that many company executives believe that typing in the…

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Running out of ideas for content?

For some people, creating new content is a struggle. It really needn’t be. There is fresh content to inspire you all over the Web. However, you should always create unique content, rather than copying someone else’s work. Internet marketing, whether it is SEO, SEM, PPC, Web PR, all relies on informative, keyword rich content to…

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Is Google a broken model?

More than likely not, but there is no time like the present to look at the possible issues around this question. There have been numerous discussions recently about the UK serps (search engine results pages) showing too many non-UK sites above established UK content. Is it a bug in the algorithm, some sort of global…

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