Tag Archives: SEO strategy

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The 10 Pillars of SEO Strategy

In this post, ClickThrough’s insights director Dr Dave Chaffey explains the importance of focus and strategy planning in SEO, and explains ClickThrough’s approach: The 10 Pillars of SEO Strategy. For me, SEO has always been one of the most complex digital marketing techniques for businesses to apply successfully – from technical aspects of on-site markup and…

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Two tips for checking your SEO strategies in 2012

As the new year starts to get further underway many businesses will be taking the time to ensure that their current search engine optimisation strategies are up to scratch. Checking over each element of an SEO strategy can be time-consuming; and in business, spare time isn’t going to be there in huge blocks. Writing for […]

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