Google’s most recent update was launched to combat the apparent over-optimisation of websites. Over-optimisation is something of a misnomer, really – the Penguin update really sought to punish sites with ‘unnatural’ link profiles, or ‘keyword stuffed’ content. The update caused considerable upset in the world of SEO and internet marketing – mainly because sites using…
By Ali Harris, content manager, ClickThrough Marketing I just did a search for “Internet marketing”, out of interest, mainly, and I was bit surprised by Google’s first page of results. The Internet marketing industry is currently feeling the harsh end of Google’s brickbat – with the Penguin update playing havoc with rankings as the engine [...]
The Google Penguin update, launched last month, punishes sites participating in dodgy paid link schemes by removing them from the search results. Now, post-Penguin, the Internet marketing industry is debating whether the algorithm change has become a charter for negative SEO. Negative SEO is essentially search sabotage: giving competitors a Google Minus, if you will. [...]
Webmasters and SEO staff who feel wrongly penalised by the keyword stuffing Penguin update can now report their concerns to Google. Engineer Matt Cutts has tweeted a link for webmasters to flag problems with the Penguin search engine update – accepting that some genuine, honest sites have been negatively affected by the algorithm tweak. The [...]
Internet marketing companies and search engine optimisation experts are poring over their websites today, after Google released its latest algorithm changes, designed to weed out “webspam” sites which manipulate search rankings. Google’s latest tweak will punish sites using dirty tactics to trick search spiders – such as keyword stuffing Most reputable SEO companies use “white [...]
The head of Google’s web spam team, Matt Cutts, has intimated that the search engine giant is looking into penalising the ranking of sites featuring a huge amount of adverts, according to an article published by Search Engine Watch. Speaking at the PubCon event held in Las Vegas, Cutts stated that the system would only [...]
Once upon a time, a request for an email address was a sure fire way to be able to reach someone. Now, as recent research shows, email usage amongst the next generation has dropped by a staggering 59%, and for the vast majority of the rest of us, email has quite simply become a burden….
Part 2 of the public chat with Empire Avenue’s DUPS on Friday evening (GMT)….To continue….. As of yesterday the public chats were turned off, with new chats being enabled within the special interest communities – of which there are already hundreds, ranging from geographic regions and cities through to business related forums such as the…
Out of office autoresponders are a great thing. In some ways. If a client is trying to reach you about a particular aspect of a campaign, a notable development, a question about how to promote a new product etc, then it helps if they know that their account manager is out of the office this…
Spamming Twitter is a no-no. Even though Twitter has only a few days search capacity for previous Tweets (due to the monster amount of tweets that are written every minute, let alone day), there is no need at all to keep posting the same Tweet over and over again. Nor to pick on a trending…