Tag Archives: spam

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Life after the Penguin Update

Google’s most recent update was launched to combat the apparent over-optimisation of websites. Over-optimisation is something of a misnomer, really – the Penguin update really sought to punish sites with ‘unnatural’ link profiles, or ‘keyword stuffed’ content. The update caused considerable upset in the world of SEO and internet marketing – mainly because sites using…

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Even an “Internet marketing” search returns rubbish results now

By Ali Harris, content manager, ClickThrough Marketing I just did a search for “Internet marketing”, out of interest, mainly, and I was bit surprised by Google’s first page of results. The Internet marketing industry is currently feeling the harsh end of Google’s brickbat – with the Penguin update playing havoc with rankings as the engine [...]

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Google Minus – Is Penguin algorithm update a negative SEO boon?

The Google Penguin update, launched last month, punishes sites participating in dodgy paid link schemes by removing them from the search results. Now, post-Penguin, the Internet marketing industry is debating whether the algorithm change has become a charter for negative SEO. Negative SEO is essentially search sabotage: giving competitors a Google Minus, if you will. [...]

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Quality SEO recognised, spam gets boot in latest Google update

Internet marketing companies and search engine optimisation experts are poring over their websites today, after Google released its latest algorithm changes, designed to weed out “webspam” sites which manipulate search rankings. Google’s latest tweak will punish sites using dirty tactics to trick search spiders – such as keyword stuffing Most reputable SEO companies use “white [...]

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Google could be set to penalise ad-heavy sites

The head of Google’s web spam team, Matt Cutts, has intimated that the search engine giant is looking into penalising the ranking of sites featuring a huge amount of adverts, according to an article published by Search Engine Watch. Speaking at the PubCon event held in Las Vegas, Cutts stated that the system would only [...]

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Chat with DUPS of Empire Avenue Part 2

Part 2 of the public chat with Empire Avenue’s DUPS on Friday evening (GMT)….To continue….. As of yesterday the public chats were turned off, with new chats being enabled within the special interest communities – of which there are already hundreds, ranging from geographic regions and cities through to business related forums such as the…

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Autoresponders – how much damage are you doing with yours?

Out of office autoresponders are a great thing. In some ways. If a client is trying to reach you about a particular aspect of a campaign, a notable development, a question about how to promote a new product etc, then it helps if they know that their account manager is out of the office this…

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