Tag Archives: strategy

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Posterous acquired by Twitter

The blogging and social sharing platform Posterous has been acquired by Twitter. This is another indication of the joining of dots between social media platforms, bringing more functionality to users and, in this instance, offering Twitter an additional strength by providing easy access to a mechanism for sharing photos, long form writing and more, which…

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Are the big boys playing catch up?

The latest report from the University of Masschusetts Dartmouth Center for Marketing research may initially seem to imply that the largest Fortune 500 companies are adopting social media (e.g. Twitter and Facebook) more quickly than their smaller counterparts in the Fortune 500. However, the reality is that whilst 35% of the Fortune 500 companies tweet…

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