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Monday, August 15th, 2011
The results of a recent study carried out by Pew Internet, and cited in a report featured on Search Engine Watch, should provide encouraging viewing for those in the search engine marketing industry.
A massive 92 per cent of adult Internet users based in the US use search engines; it also found that 59 per cent were using search engines on a daily basis.
Entitled ‘The Pew Research Centre’s Internet and American Life Project’, the study was carried out earlier this year – between the end of April and May.
Although the results may not come as that great surprise – making searches via search engines has been the most popular use of the Internet since 2002, the year of Pew Internet’s launch – the scale of the figures represents a significant growth.
Accessing email was found to be the second most popular use of the Internet with those taking part in the study.
News brought to you by ClickThrough – a provider of SEO Services & Pay Per Click strategies.
Tags: internet, Search Engine Marketing, study
Posted in Search Engine News
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Thursday, November 27th, 2008
If you need to know what visitors look at on your site, what they react to, why they click where they do, and where they don’t, you need to run eye tracking studies. You can either employ an experienced company who offers eye tracking services to do this for you, or you can do this experiment.
This has been specially designed for anyone suffering from the credit crunch!
Sit your friends, your mum, relatives, colleagues or customers in front of a monitor. Open a browser window of your choice. Give them 10 seconds looking at your website. Then, turn the monitor off.
Ask them what they looked at. Instant eye tracking study for very little outlay, and you get great feedback about what springs out on your website, and what doesn’t.
Tags: credit crunch, eye tracking, study
Posted in Content, SEO, Website Usability
