Tag Archives: Web search engine

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Phone calls are the next big thing in online marketing

I know you won’t believe me, but it’s true. Recently, we wrote about phone call tracking. The point being that it gives very strong data about conversions from landing pages when the call to action is to ‘p.p.p.p.pick up the phone’. Interestingly, this has now cropped up again as a subject for discussion on SearchEngineLand….

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Google announce caffeine launch

Back in August, Google announced an ‘under the hood’ upgrade for the search engine called ‘Caffeine’. Today, Matt Cutts has blogged about the next stage of Caffeine roll-out. Basically, Caffeine will be going live at one data centre only, meaning that engineers etc can continue to gather data and test the technology. This will NOT…

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Friendfeed+ Facebook = a sea change for SEO

For those still mired in ye olde worlde of search engine optimision eg on page, off page, a dash of PPC, a smidgen of article marketing, some brief sojourns into forum marketing, and, of course backlinks and link marketing, yesterday’s announcement that Facebook have acquired Friendfeed means that it really is time now to take…

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