Tag Archives: website

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5 easy ways to keep in touch with customers

Customer acquisition carries a far higher cost than customer retention, so it is vital that you look after your customers once you have found them. However, it is surprising how many businesses, particularly small business where the resources are often limited, fail to keep in touch with their customers. There are multiple ways to do…

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Phone calls are the next big thing in online marketing

I know you won’t believe me, but it’s true. Recently, we wrote about phone call tracking. The point being that it gives very strong data about conversions from landing pages when the call to action is to ‘p.p.p.p.pick up the phone’. Interestingly, this has now cropped up again as a subject for discussion on SearchEngineLand….

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A/B and Multi-variant testing for websites

Multi-variant testing (or multi-variate, multi-variable testing) is often used to discover how consumers, site visitors and so on react to different layouts, colours, and so on. A/B testing is testing two options against each other. In the real world example, we know that supermarkets use different layouts and place products in certain positions to encourage…

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Checking for content plagiarism

One of the growing problems on the Web is the plagiarism of content, usually through content scrapers or similar. If you want to check whether your content has been stolen and is being used by another website, we recommend  using either Copyscape, fairshare, Plagium, or for a particular article, a free service such as article checker….

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