Companies in the UK need waking up to the advantages of boosting their online presences, one expert has claimed.

Matt Brittin, Google’s managing director in the country, told Scotland’s Herald newspaper that organisations in Britain spend proportionately more than their US rivals on pay per click (PPC) marketing, but he suggested interest in the sector could be improved further.

"The commercial usage of the internet in the UK is at the forefront of a lot of our thinking. Staggeringly, there are 1.5 million firms across the UK that don’t have websites," he explained.

Mr Brittin added that the internet is a huge mass market, with the odds of consumers purchasing goods and services using their computer getting higher every day.

Earlier this year, he defended PPC marketing as being in high demand by consumers for effective advertising, the Daily Telegraph reported.

As such, Google has pledged to help 100,000 more of the nation’s enterprises to get online and is currently working with the City of Edinburgh Council to achieve this aim.

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