A new report from PricewaterhouseCoopers (PwC) is predicting a boom in internet advertising which will see digital channels will boost the UK market to £17.7 billion by 2015.
The research predicted that internet advertising will rise by 11.2 per cent in the next four years, making this the only sector of the UK market poised for double digit growth.
The area of online marketing which is set to see the most growth next year is social networking, which along with classified ad spending will take the lead.
“Product placement, sophisticated social media campaigns and internet advertising are all becoming part of truly multimedia campaigns for advertisers who are themselves increasingly involved in a dynamic conversation with their customers,” said Phil Stokes, head of entertainment and media at PwC.
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