A website has announced seven recession strategies for business to business (B2B) search engine optimisation (SEO).
Top of the list on Search Engine Land is to understand the changing landscape and tweak existing content to "ensure it resonates well with your prospects’ concerns".
Beefing up relevant content, managing your landing pages, driving traffic to channel partners and establishing thought leadership should be employed, the website adds.
The final strategy that should be employed is to build on current links, as quality online paths will enhance the credibility of the website in search engine marketing.
Galen DeYoung, managing director of Francis SEO, said on the site: "If you have a good site (in terms of organic search), you should be taking advantage of it – especially during these tough economic times."
The comments follow news that Google is to be "more careful" as a result of the current economic climate, according to its chief executive officer, Eric Schmidt, speaking in an interview with Bloomberg.
Mr Schmidt added that companies – including newspapers – are becoming "vulnerable" as advertisers’ budgets shrink and have to cut back on website marketing.
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