Digital Marketing Blog

Explore our blog to learn what’s new in the world of digital marketing at ClickThrough.

Blog Articles We like to stay ahead of the digital curve

Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, data-led design, digital PR and more.

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Posts by Alistair Harris:

ClickThrough Marketing Celebrates Comic Relief SEO and PPC Success

Digital marketing agency ClickThrough Marketing has raised money and search engine rankings for...

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How to PPC: Ambiguous keywords

When it comes to communication, context can be all-important.

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Internet Marketing Tactics for 2012 – Outbound or Inbound?

Since Google radically altered its algorithm with the Panda and Penguin search engine updates, the...

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How to SEO: Visual Marketing and SEO

Visual marketing is a topical subject in the world of Internet marketing.

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How to SEO: Three Search Types to Ensure You Optimise For

User search types can be grouped into three different categories: informational, transactional and...

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How to SEO: The Benefits of QR Codes

When QR codes first appeared, there were many sceptics who dismissed them as a fad, and claimed...

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How to PPC: Perfect Landing Pages

Many online businesses are still using their website home page as a landing page, but it has been...

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How to PPC: The Benefits of Using Modified Broad Match Keywords

Running a successful PPC campaign involves a lot of important elements.

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Life after the Penguin Update

Google's most recent update was launched to combat the apparent over-optimisation of websites.

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Meet Saiqa Bi, the newest addition to ClickThrough’s PPC team

We sat down with Saiqa Bi, ClickThrough’s new paid search manager, to chat about her new role. We...

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Is A/B Testing a Part of Your Marketing Strategy?

Ask any business at the top of its sector how it got there, and the answer will invariably involve...

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