Digital Marketing Blog

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Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, Amazon marketing, digital PR and more.

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Posts by Dr. Dave Chaffey:

Is your ad forecasting approach holding back your digital marketing?

How prepared are you for planning & budgeting season? Dave Chaffey shares some of the questions you...

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Reviewing AI Marketing Opportunities

With ChatGPT and generative AI becoming more prominent, Dr Dave Chaffey talks through how to review...

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How well integrated is your organic search?

To help prompt you to consider your approach to organic search integration, Dr. Dave Chaffey gives...

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Performance Max is proving popular - but are you using it to the Max?

Performance Max is one of the easiest ways to tackle the full Google network, but are you...

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How well does ChatGPT understand consumer behaviour?

While ChatGPT is on everyone's minds, Dave Chaffey explores why a 'human' approach is still...

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Google Analytics 4 - What you really need to know

What do you really need to know before getting started with GA4? Dr Dave Chaffey highlights the...

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Dr. Dave Chaffey: Conversion Rate Optimisation for Google Ads

Creating conversion-optimised PPC campaigns start at strategy planning. Do you know how you can...

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What is conversion-centric advertising and why do you need it?

Wondering how to apply conversion-centric marketing to your advertising strategies? Dr. Dave...

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Dr Dave Chaffey: New frameworks to evaluate and improve your digital maturity

Why is a digital maturity framework essential for achieving business growth and winning higher...

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Dr. Dave Chaffey: Techniques and tools for Data-led design

Are you using Data-led-Design to grow your brand? Dr. Dave Chaffey delves into what techniques you...

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Thinking of upgrading to Google Analytics 4? Read this before you do

We've spoken before about GA4 and what upgrading will mean. This month, Dr. Dave Chaffey is sharing...

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