Digital Marketing Blog

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Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, Amazon marketing, digital PR and more.

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Posts by Dr. Dave Chaffey:

Google Analytics 4 - What you really need to know

What do you really need to know before getting started with GA4? Dr Dave Chaffey highlights the...

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Dr. Dave Chaffey: Conversion Rate Optimisation for Google Ads

Creating conversion-optimised PPC campaigns start at strategy planning. Do you know how you can...

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What is conversion-centric advertising and why do you need it?

Wondering how to apply conversion-centric marketing to your advertising strategies? Dr. Dave...

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Dr Dave Chaffey: New frameworks to evaluate and improve your digital maturity

Why is a digital maturity framework essential for achieving business growth and winning higher...

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Dr. Dave Chaffey: Techniques and tools for Data-led design

Are you using Data-led-Design to grow your brand? Dr. Dave Chaffey delves into what techniques you...

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Thinking of upgrading to Google Analytics 4? Read this before you do

We've spoken before about GA4 and what upgrading will mean. This month, Dr. Dave Chaffey is sharing...

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Growing your market share by benchmarking your search effectiveness

What is the best way to grow your market share? From search gap analysis to website performance,...

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After 2020, how can we possibly hope to prepare for 2021?

When you've had a year like 2020, can any of us be truly ready for 2021? Dave Chaffey,...

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How Does COVID-19 Affect How You Work With Your Agency?

In my latest article, I discuss how COVID-19 will affect how you work with your agency. Read more.

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Practical Innovation to Drive Growth

In my latest article, I discuss 5 key decisions needed to drive growth within your business. Read...

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Does Your Business Have the E-commerce Growth Mindset?

In my latest article I delve into E-commerce growth and how your business can harness this to its...

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