The Perfect Persona - Are Your Personas Fit For Purpose?
Dr Dave Chaffey talks customer personas. How effective are yours? Find out more about what Dave...
Blog Articles We like to stay ahead of the digital curve
Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, data-led design, digital PR and more.
Posts by Dr. Dave Chaffey:
The Perfect Customer Journey Map
Dr Dave Chaffey lists the features of a "perfect" customer journey, and how to integrate this with...
Using APIs To Improve Your Search Marketing Analysis And Reporting
Dr Dave Chaffey revisits two Google Services from his previous article, and explores how they can...
Getting the Right Balance of Paid, Owned and Earned Media
Dr. Dave Chaffey details the need for 'always on' media and how to reach users at each stage within...
We All Know Content Marketing Is Important, But How Well Are Businesses Managing It?
Dr. Dave Chaffey explains why having a Content Marketing Plan in place is vital to success
