Winning in the Age of AI Search: How Brands Can Thrive as Search Evolves
Search is changing faster than ever. With the rise of AI-powered features like Google’s AI Overviews and AI Mode, the familiar “10 blue links” are...
Read moreFile sharing websites, Isohunt and The Pirate Bay, have suggested that Google's decision to dock the rankings of sites linking to or providing copyright infringed material will not affect them.
Google made its plans clear in an announcement made last week. However, Isohunt and The Pirate Bay have instead argued that users will instead resort to using the search functions on their own sites to find pirated material as an alternative to Google. The sites also claimed that Google wasn't their main traffic source,with Isohunt owner Gary Fung stating that just 21 per cent of the site's traffic came from Google.
The Pirate Bay stated, in a post published on the service's blog: "That Google is putting our links lower is in a way a good thing for us. We'll get more direct traffic when people don't get the expected search result when using Google.
"The thing we don't like them with this is... they're dictating terms," the post added.
Meanwhile Mr Fung questioned how valid the copyright removal notices would prove to be, arguing that they could be spammed.
Isohunt's owner also claimed that Google could give its own video service, YouTube, special treatment because of its lack of appearance on the site's Transparency Report list of sites - a list which highlights websites that have been served a copyright removal request.
However, in an attempt to quell such speculation, a spokesperson for Google has since told the BBC: "This update applies to all websites including our own - YouTube, Blogger etc."
The decision to dock the rankings of sites served with a copyright removal notice was made by the search engine giant in light of complaints from the film industry. Those within the industry argued that pirates have made it considerably harder for them to market a product - be it by using traditional marketing forms or via Internet marketing - to consumers who know they could watch or download it for free.
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
More articles you might be interested in:
Search is changing faster than ever. With the rise of AI-powered features like Google’s AI Overviews and AI Mode, the familiar “10 blue links” are...
Read more
Arming yourself with the right tools to ensure a smooth site migration is important - find out how to protect your SEO during a migration today.
Read more
Google employees have recently announced that the upcoming Google Core Update is set to be released in the coming weeks. Understanding and addressing...
Read more
Language matters. Any marketer worth their salt knows this. But when discussing gender and sexual orientation, that importance is amplified tenfold.
Read more
Advertising via Google is constantly evolving, and new ways to showcase your brand and business offering are regularly being rolled out. The latest...
Read more
When marketers think of thought leadership, there are names rather than ideas, that tend to spring to mind.
Read more