The DPM Weekly News Update: Twitter Launches Professional Profile Test

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In this week's DPM news update, Jack Fisher explores stories from Google and two of the major players in social media. Read on to find out more.

the dpm weekly news update: twitter launches professional profile test

It's been a busy week in the world of social media and search giants Google, with a number of changes happening or planned. This week's DPM newsletter has you covered.

Twitter launches initial test of 'professional profiles' for brands and creators

Twitter has launched their initial test of 'professional profiles' for brands and creators, allowing users to see more information.

This included address and contact information within the main profile frame, as well as an updated layout, in variance to personal handles. There's also an about section, as well as a more updated contact button.

Google announces new dynamic exclusion lists

Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser's time and attention ongoing. Dynamic exclusion lists can include web pages or entire domains and they will be available to be uploaded via a range of formats.

Google's new safety feature will, in their own words, 'make it easier for advertisers to protect their ads from running alongside content that does not align with their brand or their campaign'.

Facebook import support for Microsoft Audience Network campaigns

Like the Google Ads import feature that we know and love, advertisers will soon be able to import Facebook campaigns into Microsoft Advertising.

This will allow advertisers to utilise the campaign settings and creative that they are running on Facebook without starting campaigns from scratch.

Health Insurance advertisers in the US now required to pass Google Ads Certification

Similar to Google's certification program for online pharmacies, this is another layer of protection for consumers and another step for healthcare advertisers.

Advertisers will have until June 2, 2021 to complete the certification and provide proof that they are permitted under state law to sell health insurance.

clickthrough dpm news

  • Amazon Executive Marcus passed his probation this month. Congratulations, Marcus!
  • Continuing his great form, Marcus is organising a team social this month (that involves Pictionary!)

Our fun fact this week, is that our new Display Specialist, Matt, has shared the strange but amazing fact that his mum was Idiot Abroad star Karl Pilkington's English teacher! 🏫

 

Our DPM news update will return next week - but if you can't wait until then, get in touch to speak to one of our experts, especially if you have any questions about something covered this week!

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