Digital Marketing
Events and Webinars

Our Organic Search Lead, Jack Adams, covers

• How search behaviour is evolving
• What’s changing across the SERPs
• Where brands are burning effort
• A more useful way to prioritise organic activity next year

If organic performance sits anywhere near your targets for 2026, it’ll be worth your time.

Join Paid Media Strategist Jack Fisher and PPC Specialist Rachel Hazle for an in-depth webinar designed to help you navigate the challenges of optimising your Performance Max budgets ahead of one of the busiest retail moments of the year. Whether you're managing large-scale ad accounts or handling multiple small-budget campaigns, this webinar will provide actionable insights to ensure every penny you spend is working harder to drive conversions and increase your return on investment.

Maximise the effectiveness of your Black Friday marketing strategy by seamlessly combining organic and paid search efforts. Join our in-depth webinar to explore the unique benefits of organic SEO and paid search individually, as well as the game-changing impact of integrating these specialties into one cohesive approach. Join our Senior Content Specialist Jack Adams and PPC Specialist Connor Hyslop as they share how to elevate Black Friday performance by mastering integration ahead of the big day.

Planning and budgeting for digital marketing is a must-have skill to master. Being able to identify the best areas for investment is essential for driving success in your campaigns, but how can you know where to put your budget? Join Insights Director, Dave Chaffey, along with Head of Commercial Development, Rory Tarplee, as they share how you can plan and forecast your marketing budget for effective campaigns.

Learn more about the winning formula for Conversion Rate Optimisation: AI + Human Expertise. Join ClickThrough's Director of Innovation and Technology, Al Rowe, as he reveals how the perfect blend of AI and human expertise can supercharge your conversion rate optimisation and wider marketing strategy.

Everyone is talking about AI. Whether by using ChatGPT to speed up writing tasks, or image creation software to fill in gaps in their image libraries, brands have quickly embraced artificial intelligence as a way to bolster their marketing strategy. Join Dr. Dave Chaffey, Chris Roberts, and Al Rowe, as they share how you can smartly integrate AI technology into your marketing strategy.

Ever get the feeling you're being followed? Brands with effective paid social and programmatic display strategies can seem like they're everywhere all at once. Join Olivia Green, and Dan Wilson, as they share how you can use strategic planning, smart audience targeting, and dynamic creatives to power up your advertising strategy with paid social and programmatic display.

Come and learn why an integrated digital marketing strategy could be the most powerful step you take this year. Find out how aligning your Organic strategy (SEO, Content and PR) with the rest of your digital marketing channels and business objectives is the key to your successful digital performance in 2023 and beyond.

By going beyond the basics with Google's Performance Max campaigns, you can elevate your paid search performance and tie seamlessly into your other digital activity.  Join our Head of Paid Search, Alex Copping, and Paid Search Specialist, Jack Fisher, as they share how you can make the most of Google Performance Max, and work with its machine learning element to secure (and surpass) your conversion goals.

Long gone are the days of 40% YoY increases – it’s the 1% and 2% that move the needle. Creating an impactful marketing campaign means making meaningful connections with your audience. Join our Head of Digital Paid Media, Sarah Clarke, as she shares how you can strengthen your campaigns with behavioural science and connect with your audience amidst a cost of living crisis.

GA4 is the new, event-based iteration of Google Analytics, which gives a more in-depth look at a site's user behaviour. But, with ongoing changes being made, it's hard to know if you're using it to the best of its potential! Join our Head of Conversion Strategy, Al Rowe, as he reveals how to get the best start in GA4, and how to use custom reports to unlock the new platform's most powerful data. 

Moving to a new site is an exciting time. It's a chance to try on a new look and give a shiny new website a whirl. But, when one wrong move can cause drastic drops in your organic traffic, do you know what the key pitfalls to avoid are? Join our Head of SEO, Rory Tarplee, and SEO Specialist, Joe Wheeler, as they tell you all the don'ts of site migrations, and what you should be doing instead to keep your traffic flowing!

We've already shared how you can tighten up your media spend to make your marketing strategy recession-ready, but have you considered where else in the world your brand could see success? Join our Head of International, Alison Booth, as she shares how you can plan a successful path to exporting through global supply chain challenges and a UK-wide recession.

Between global supply chain challenges, rising costs of living, and political disruption, it's a difficult time to turn a profit. In our next webinar, join Dr. Dave Chaffey, along with our Managing Director Chris Roberts, as they review why re-shaping your marketing budget will secure profits when competition's never been tougher.

In this webinar, ClickThrough’s Director of Conversion Strategy, Alan Rowe and Director of Digital Transformation and Innovation, Macy Edwards will show you how you can mitigate the loss of third-party cookies through building an effective tech stack and taking ownership of first-party data

PPC advertising is a key way to push your customers through the end of the funnel – something you CAN NOT take for granted!

Schema Markups are a brilliant way to help you stand out, but with hundreds of Schema Markups available, taking on the world of structured data can seem daunting!

In this webinar, our Head of Digital PR and Outreach, Jennie Lindehoff, teaches us how you can effectively approach influencers as part of your marketing strategy.

Digital paid media has developed a lot over the last few years and by leveraging new features, advertisers can get a one-up on their competition and ensure their advertising stands out from the crowd.

With two-thirds of the UK population using the internet as a source for their news, a great Digital PR campaign can boost your brand awareness and put you in front of your target audience as a thought leader.

Join Alan Rowe, Conversion Strategy Director and webinar expert at ClickThrough for insight into CRO, how it works, why you need it and how it can transform your business with our best practice webinar.

The humble product page continues to be the primary gateway to a shopper’s purse. Yet, if that’s true, why isn’t more time spent improving them – and indeed, where would you even start?

In this practical webinar, UX Designer Luke Pritchard and Strategy Director Alan Rowe explain how careful management of the effort expended at each part of the web design process can force you to focus on what matters – a logical user journey that delivers delight to users and revenue to you.

In this webinar, Strategy Director Alan Rowe will show how a change in approach to user testing can dramatically increase the velocity and validity of your Conversion Rate Optimisation (CRO) program, and crucially, accelerate your sales.

According to Econsultancy, 22% of businesses are satisfied with their conversion rates – but only a shocking 37% have a structured approach to improving them. In this 40-minute webinar, Alan Rowe, ClickThrough's Strategy Director with 20 years of web build experience will introduce DLD (Data-Led Design™).

Four-out-of-five marketers are still not using A/B testing – giving you an opportunity for considerable competitive advantage. But with so much that could be tested, where do you start?